Five Easy Ways to Wow Meeting Attendees
By Rob Scypinski Senior Vice President of Industry Relations & Events, Hilton Worldwide | November 20, 2016
Many meetings and conferences look great on paper - they have a full day's agenda, the right colleagues present and delicious meals planned (and maybe even happy hour). But when the clock strikes 2 p.m., what began as a morning of enthusiastic note taking and discussion has degraded into drooping eyelids, email checking and text messaging. Ever wonder what causes this afternoon slump?
Hilton released a survey that asked meeting attendees in the United States, United Kingdom and Germany about their productivity, exercise and diet habits while at hotel meetings. We found that business indeed takes a dive around 2 p.m., and in addition to the afternoon slump, there's a number of other issues that detract from meeting productivity and attendee satisfaction. More than half of meeting attendees pay attention to what they eat and how they exercise in their daily lives, but most were unsatisfied with the ability to maintain this lifestyle while attending meetings at hotels. These meetings aren't just unproductive, they're draining an organization's bottom line.
The costs of an ineffective meeting are incalculable in terms of the waste of valuable time, money and talent. Face to face meetings are essential to growing business; communicating with clients and prospects; training employees and customers; and, in general, simply selling products and services - especially in an economic environment when competitive pressures require purposeful events that bring the desired ROI.
When meetings go well, they can accelerate innovation, impart fresh knowledge, provide strategic insights, increase teamwork and generate new contacts through networking, among other things. Executives recognize that a productive meeting or conference like this is critical to driving their organization's growth. With shrinking travel budgets and technology enabling virtual connection, they're increasingly thinking critically about the purpose of each in-person meeting and how best to engage attendees.
So, what do the best meetings have in common? They incorporate elements to beat that sneaky 2 p.m. slump and align with attendees' healthy lifestyles like healthy, balanced food options, activity breaks, and sustainability.
The Meeting Professional is Key