Generation Z: What Do They Want from their Hotel Stay Experience?
By Court Williams Chief Executive Officer, HVS Executive Search | June 2019
"The children now love luxury. They have bad manners, contempt for authority, they show disrespect to their elders. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and are tyrants over their teachers."
Attributed to Socrates in 470 BC, this popular quote sums up how humanity has felt about its younger generation since the beginning of time. Generation Z is no exception. Born between 1995 and 2010, these digital natives have become an important influence on people of all ages and incomes, according to a McKinsey report.
In particular, they are changing the way we consume and relate to brands. This has far-reaching consequences for hospitality, making it essential for hotels to take notice of what Gen Z wants from a hotel stay experience-and to ensure they provide it.
Understanding Gen Z
While the majority of Gen Zers are still under the age of 20, this demographic already makes up 25.9% of the U.S. population and is responsible for contributing $44 billion to the economy. They may not be booking hotel stays just yet, but Sparks and Honey's Generation Z 2025: The Final Generation shows 65% of parents consider their teens' opinions when they buy family vacations. And what that opinion is includes the following:
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