Resort Wellness Encounters
By Diana Mestre Founder, Mestre & Mestre Spa & Wellness Consulting | June 23, 2019
One of the biggest challenges facing any hotel that offers spa services is to attract guests to their facilities to enjoy a wellness experience, and particularly those people who do not usually seek a spa. Aiming to become more relevant to the consumers, hotels, and resorts are moving from functional platforms to experiential platforms, elevating the brand appreciation by offering avenues that connect in a deeper level with their guests.
It is this challenge that emerges as the source of inspiration to create a new way of understanding the role of wellness experiences in resorts & spas and how they will communicate a new vision of well-being that becomes a universal language for all guests.
To achieve a shared vision of wellness we must start by defining what is wellness. Well-being goes beyond a physical routine and a balanced diet. The wellness spectrum includes seven factors: (1) physical, (2) emotional, (3) spiritual, (4) intellectual, (5) occupational, (6) social and (7) environmental. How a resort addresses each factor is the key to creating unique wellness programs that can help guests connect with the feeling of well-being. By disconnecting from daily stress, obligations and the complications of our modern life, and reconnecting with nature and the art of living in the here and now may allow guests to rediscover a sense of awe, joy, fulfillment, peace, harmony, freedom, clarity, reverence and love for life.
Well-being begins at the moment we connect with nature, the land, its roots, its traditions, its colors, aromas and flavors, and encounter authentic and helpful staff always willing to share local stories that celebrate guests.
"Travelers are specifically looking for experiences that will change their perspective of the world". - Meghan Carty, Research Analyst at Skift
Grand Velas Resorts, Mexico