The Top Techniques of Every Successful Hotel Leader
By Mostafa Sayyadi Management Consultant, The Change Leader Consulting Inc | November 24, 2019
Leadership has been highlighted as the behavior indicative of friendship, mutual trust, respect, and warmth. The key to leadership is based upon satisfying basic needs and meeting higher desires though inspiring followers to provide newer solutions and create a better workplace.
A strong component of leadership is the concept of becoming a charismatic leader. Hotel leaders actually employ charismatic behaviors and motivate subordinates to provide better outcomes, more profitability, and satisfying careers. When hotel leaders show concern for the employee's individual needs, individuals begin to contribute more commitment and they become more inspired them to put extra effort into their work.
Extra effort does not only help the hotel but also helps the individual. This extra effort improves the quality of services, customer satisfaction, and impacts the return on assets, sales, shareholder value, and improves operational risk management.
Hotel leaders focus on the critical human assets such as commitment and thus help employees to effectively implement organizational changes with both efficiency and effectiveness. Hotel leadership sheds light on the strategic role of followers' attitudes and values to accomplish a higher degree of effectiveness, and highlights the importance of employees in implementing changes at the organizational level. Therefore, today's global business environments involve a high level of uncertainty and hotels will increasingly need more leaders to be more innovative and creative.
There are critics of leadership, but do not let that stop you from implementing it and learning how to master it. Hotel leadership unfolds results in hotels, influencing employee individual interests to align with institutional interests, and through inspiring employees to create new ideas and innovations for effective business outcomes. In fact, hotel leaders are treating human capital as an individual quality. Moreover, a hotel leader becomes a role model who is trusted, admired and respected by employees.
Hotel executives can be made into hotel leaders and hotel leaders can become better at what they do by using the four techniques of leadership. These four techniques of leadership are at the forefront of innovation in hotels throughout North American and the rest of the developed countries.
- Idealized influence
- Individualized consideration
- Intellectual stimulation
- Inspirational motivation
Hotel executives can use idealized influence when aiming to develop a shared vision and improve relationships with employees. Hotel executives can use individualized consideration when they would like to concentrate on identifying employee's individual needs and empower followers in order to build a learning climate and mobilize follower support and trust toward the goals and objectives at the organizational level.
Hotel executives can use intellectual stimulation to propel knowledge sharing in the hotel to generate more innovative ideas and solutions for new and demanding issues that come up constantly in our hypercompetitive economic environment. Hotel executives can use inspirational motivation to focus on inspiring employees and not just treat them as human assets. This sets a higher level of desired expectations for them.
The four techniques of leadership mentioned above, when carried out correctly, can enhance the effectiveness of productivity in a knowledge-based economy that develops and manages intellectual capital within hotels. Leadership has been associated with the traditional trait perspectives in some ways. However, there is a substantial difference between leadership and traditional trait perspectives. The researchers associated with traditional trait perspectives believed that a great man has to be "born, not made".
In contrast, the four techniques of leadership are a way to become or aspire to be a great hotel leader which is in contrast with the "great man" approach in traditional trait perspectives. The four techniques of leadership are easy to understand, implement, and get followers to be one-voice and vocal throughout the hotel.
Hotel leaders build an effective hotel through taking a change-oriented leadership approach, which highly manifests itself in talent development and more comprehensive visions for the future. Hotel leaders develop more comprehensive visions for the future by incorporating upcoming trends in the business environment. They build a learning climate through identifying intellectual capital and empowering them. Hotel leaders also transform hotels by attempting to change the basic values, beliefs, and attitudes of followers so that they are willing to perform beyond their previous or originally level specified by the hotel in their job description. Hotel leaders contribute to new services to meet dynamic market needs, through higher expectations and stimulation for new and strategic opportunities to meet the needs of customers in the marketplace.
Now that we have identified that leadership has risen to a phenomenon that is worth understanding, learning, and using in hotels around the world, let us look at implementing a strategic approach using leadership. In the next section, I place more emphasis on what the best hotel leaders do to improve competitive advantage and enhance the time and efficiency of task significance leading to satisfied followers who take better care of stakeholders. This is what every hotel executive needs to do in today's global business environment.
Implementing a Strategic Approach in Hotels
Hotel executives perceive corporate strategy as determining a hotel's long-term goals, and then allocating capabilities and adapting actions and activities in a fashion that can achieve them in both an effective and efficient way. They see corporate strategy as a pattern of decisions made by hotels to determine goals and develop plans and policies necessary for accomplishing them. Therefore, corporate strategy is a pattern of decisions and plans, which are directed at interacting with the external and internal environment and effectively and efficiently allocating capabilities to achieve organizational objectives and increase profitability.
Corporate strategy primarily aims to develop goals and plans to restructure unclear and vague situations into a set of organizationally resolvable problems. As a result, corporate strategy is formed to efficiently deploy capabilities and interact with environments----both internal and external. Thus, corporate strategy enhances competitive advantage by utilizing and creating new ideas and storing knowledge that can be tapped into at the right place and time.
Hotel executives are aware that corporate strategy mainly encompasses four aspects: analysis, proactiveness, defensiveness, and futurity. Scholars provide a blueprint to follow:
- Analysis strategy refers to the degree to which the roots of problems are analyzed to provide the best solutions, which ultimately results in a more efficient allocation of resources to solve problems and also achieve business goals.
- Proactiveness strategy is defined as the extent to which a hotel continuously searches for emerging opportunities in its business environment, and then actively participates in these opportunities by responding to changing trends.
- Defensiveness strategy recommends undertaking defensive behaviors that manifest themselves in enhancing efficiency and in cutting costs while maintaining continuous budget-analysis and break-even points.
- Futurity strategy is reflected in the degree to which the strategic decision-making process takes a two way approach----an emphasis on both long-term effectiveness and shorter-term efficiency concurrently.
Engaging in leadership provides hotel executives with a high degree of freedom for subordinates to explore their own new ideas and solutions to organizational opportunities while solving problems. For instance, hotel executives analyze strategic milestones to meet the goals of the employee intellectual stimulation and personal development. This provides new and more innovative solutions for organizational problems as they arise. Furthermore, hotel leadership inculcates human capital into social capital to exert change at the organizational level.
Hotel leaders also develop futurity strategy to implement a series of basic research aimed at developing a more comprehensive vision for the future. They use futurity to expand the growth opportunities available to hotels that may be challenging but important to close the gap between success and failure.
Hotel leaders must also take an offensive approach at times and in this case they employ a defensive strategy. A defensive strategy utilizes modifications in order to efficiently and effectively use organizational resources, decrease costs, and control operational risk.
Proactiveness is a strategy element used by hotel leaders who take a proactive approach to search for better positions in the business environment. In this case, hotel leaders inspire followers to find better opportunities and solutions to problems. Thus, hotel leaders are hotel executives who positively contribute to proactiveness strategy by employing the inspirational motivation aspect which sets highly desired expectations and provides a suitable situation for followers to identify new opportunities.
This article develops a new and dynamic conception of leadership within hotels. This article suggests new insights that identify hotel leadership as a primary driver, which influences corporate strategy. I advance the current literature on hotel leadership by offering novel insights into how hotel leaders affect corporate strategy. Hotel executives can now see that cultivating an effective strategic plan requires developing leadership within hotel---not only at the higher echelons of the hotel but at every level. Hotel leaders employ the four strategic aspects of analysis, defensiveness, futurity and proactiveness to enhance goal achievement.
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