Pushing the Boundaries: A 2020 Outlook on Meetings and Events
By Frank Passanante Senior VP, Hilton Worldwide Sales, Americas, Hilton | February 02, 2020
When it comes to meetings and events, one of our main priorities is to help enable and foster strong and meaningful connections. We look at the ways we can best provide experiences that promote collaboration among guests and meeting attendees, while also helping us to cultivate lasting connections with our customers.
A recent survey from Hilton Hotels & Resorts underscores how prominently today's business travelers agree with that sentiment - 81 percent of young professionals believe that they can get more done in-person.
In looking at the overall experience of in-person meetings and events, there are three trending priorities that we anticipate becoming increasingly important among our customers over the next year:
- Environmental Impact: We need to be not only mindful of our environmental footprint, but also understand how we can decrease it. This can be done through focusing on reducing our carbon emissions, improving our water stewardship and carefully managing our waste, among many other areas.
- The Booking Experience: In 2020 we are continuing to hone on our evergreen sales approach, which focuses on investing in relationships with our customers, ensuring that there is personalization and value in their overall booking experience.
- Mindfulness: Going beyond healthy and localized food and drink options, guests and meeting attendees are looking for ways to incorporate elements of mindfulness throughout their entire experience.
Environmental Impact: Reducing our Footprint
Many of today's organizations – large and small – are focusing on ways to reduce their environmental footprint. The hospitality industry specifically continues to make strides toward being more sustainable. Whether that's reducing waste or water consumption, 'going green' can't just be a buzzword. Both hospitality companies and meeting professionals are seeing the importance of working collaboratively to implement a holistic approach to reducing environmental impact.
As a first step, there is a consistent desire from today's meeting professionals to better understand the environmental impact of their meeting or event. This is not only a critical data point that is often required for reporting post-event, it's also used as a metric when deciding which venue to book.