10 Ways for Today's Hotelier to Advance Sustainable Travel in 2020
By Jessica Blotter CEO & Co-Founder Kind Traveler, Kind Traveler | February 2020
Today's conscious traveler is not only looking for ways to minimize their carbon footprint and reduce or eliminate waste – they are also looking for ways to make a positive community impact in the destinations they visit. But of the 72 percent of travelers who want to make sustainable travel choices, more than one-third of travelers don't know how and half find it confusing according to Booking's 2019 Sustainable Travel Report.
The demographics most interested in the need to act now to make sustainable travel choices to save the planet for future generations include those that are in the 46-55-age range (74 percent), followed by millennials at 71 percent.
Furthermore, there were 1.4B trips last year alone and 1.8B predicted by 2030 – and there is no sign of these numbers tapering off (UNWTO). Greater numbers of people are on the move before, as technology and low-cost options make travel easy, accessible, and more affordable as noted in a 2019 Amadeus study, Making a Positive Impact on Travel.
There is an opportunity for hoteliers to uniquely meet the needs of travelers in 2020 and beyond while also working to solve some of the world's greatest challenges, including a heating planet and a crying, desperate call for climate action, plastic pollution that's taking over the ocean and destroying all of its delicate inhabitants, massive deforestation, and the dire loss of biodiversity, particularly the 1 million species that are at risk of extinction as noted in the 2019 UN IPBES report.
In implementing sustainability initiatives, hoteliers will also have an opportunity to reduce operating costs, increase employee engagement, attract new customers, enhance community relations, create marketing opportunities, and drive innovation.
1. Get Serious About Eliminating Single-Use Plastic