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Brett Tabano

Once summer ends, travelers start researching and booking flights and hotel rooms for holiday travel, an ideal time for brands to step up their digital marketing strategy and utilize new ways to increase sales. Programmatic performance marketing with a strong emphasis in native search enables advertisers to make smarter bidding decisions and allows brands to transform into digital publishers by selling comparison search ads to competitors. In this piece, Brett Tabano, MediaAlpha Senior Vice President of Marketing, will explore native advertising from the advertiser's and publisher's perspective, as an organic way for hotel brands to become more efficient and profitable. Read on...

Bonnie Knutson

WT is a term that encompasses all electronics that can be worn on the body. It can be an accessory, such as a smartwatch, or it can be a sensor embedded into clothing that can tract motion, time, and even location. The key benefit of wearable technology is that it connects to the Internet so that the information collected can be sent to a network, stored, exchanged, analyzed and acted upon. Businesses are finding that IoT is offering them new insights into how to increase efficiency, how to better engage employees and customers, and how to develop new revenue stream opportunities. Can the hotel industry be far behind? Read on...

Margaret Rogers

Ever since the statistic from reputation management company Podium that customers would pay more for a better experience was revealed, leaders have been scrambling for ways to improve their customer experience across industries, hospitality included. To compete with Airbnb and increase customer retention, some hotels have even created robotic bellhops or allowed guests to stay in their rooms by the minute. But going deeper than the tactics themselves, there's one underlying factor that makes these strategies effective and empowers a hotel to truly appeal to customers: the ability to be agile. Read on...

Brett Tabano

Native advertising is not a fresh idea in the marketing space today. Native search however, may be. Native search is the search functionality inside different platforms or websites. It is used for top-of-the-funnel initiatives, often with the goal of increasing brand awareness. In this piece, I will explore what native advertising and native search is, as well as why every hotel brand should invest in it today. From enhancing the user experience, to generating a new revenue stream, to bidding on other hotel brand’s sites as a new traffic source, brands that invest in native search will see unparalleled results. Read on...

Trish Donnally

The hospitality industry is experiencing a sea change, thanks to several brand disruptors at work. Think about the sharing economy, leading fashion designers entering the hospitality arena to extend their brands, including Karl Lagerfeld, the emergence of "boutique hostels," Airbnb and its upstart emulators, mega mergers, and the rise of hyper-local, micro-boutique hotels. And that's not all. Communal ironing rooms, triple-tall bunk rooms and 24-hour text service to stay in touch with the reception staff in place of a phone in the room, are among the features stirring the pot in the hospitality world as well. Read more... Read on...

Felicia Hyde

Consumer expectations for accommodation are rising and new trends are surfacing to drive hoteliers to adjust their design strategies to attract more travelers. Specifically, millennials are traveling more than any other generation and have a strong desire for memorable experiences through unique design elements and customized, adaptable community spaces that elicit a positive and dramatic first impression. These concepts are already transforming multifamily and residential communities nationwide, and as the hospitality industry continues to experience rapid growth, similar strategies must be applied to stand apart from the competition. Read on...

Mark Williamson

Recent independent research revealed that 59 percent of Americans will never buy from a company again if their first call isn’t handled to expectations. The telephone is often your company’s first interaction with potential customers and should be treated as instrumental in converting leads into sales and forging a positive brand image. Unfortunately, hoteliers can’t always answer the phone, first time every time. On-hold marketing represents a unique opportunity to provide an entertaining and informative experience that keeps callers engaged until they speak to a member of staff. Find out why audio branding should be integral to your hotel’s marketing strategy. Read on...

Andrew Dyer

There’s no question that shared lodging has turned the leisure travel industry upside down. But will it be a gamechanger in corporate travel? With alternative lodging players now advertising more business-friendly bookings, and TMCs making them available on their platforms, it’s clear this option appeals to a number of business travelers. In today’s competitive marketplace, it’s important for hotels to understand where alternative accommodations stand in the business travel space and the potential for both lodging types to continue to grow and find success in capturing business travelers. Read on...

Tema Frank

Your guests have gone mobile; now you need to serve them in their mobile world if you want to be part of their life. Hotels have been much slower than others in the hospitality sector to leverage the capabilities of mobile, but at a time when mobile phones are becoming a standard it is foolish to ignore mobile’s potential to help your hotel. In fact, 40% of hotel guests already have a hotel mobile app, and another 30% are interested in having such apps. Read on to find out about the best ways to use mobile and messaging apps to improve guest satisfaction and hotel profitability. Read on...

Mia A. Mackman

How do hotels and resorts maintain a competitive edge in the increasingly competitive Airbnb landscape? This article reviews some of the important and challenging operational and programming circumstances effecting hotels and resorts as they compete for the global tourism spend. Many times, this is like comparing apples to oranges. However, as Airbnb continues to expand their offerings, it is becoming essential for hotels to understand their own performance and comparative conditions. This article also reviews ways hotels can add value and differentiate themselves to boost capture by leveraging their principal and unique selling points. Read on...

Miranda Kitterlin, Ph.D.

Generational differences have always caused frustrations, in society as well as the workplace. The response to the millennial generation by many older industry professionals was originally to try to bend them to our own views and values: tell them the requirements of the job, enforce performance standards and disciplinary actions, tell them they are not special, and fire them if they can’t get on board. What is interesting about this approach is the idea that we could completely change an entire workforce of over 80 million laborers. A series of discussions with numerous millennial workers offered insight on more positive and productive strategies. Read on...

Simon Hudson

Every year, some of the world’s brightest minds and most iconic celebrities assemble in Salt Lake City, Utah, to impart their knowledge, network on the surrounding ski slopes, and dance the night away at a private concert. The annual summit, put on by Qualtrics - one of the fastest-growing technology companies in the world - achieved record highs in attendance in 2018 with 7,000 delegates, perpetuating the company’s mandate to improve the quality of the conference content and the overall experience. How has this annual conference grown so quickly? It is all about the hospitality and a real focus on the guest experience, and this article will take a closer look at why the Qualtrics conference is so different from other business events. Read on...

Brett Tabano

Today, millennials are on the verge of becoming the largest living adult generation in the United States, making them the ideal target for hotel brands and their marketing campaigns. But, in order for marketers to generate the greatest number of sales this year, they must develop and execute a comprehensive strategy designed specifically to reach and engage millennial customers at multiple touchpoints. It won’t be a “one and done” campaign, but the below piece will explore three different ways hotel brands can test the waters with this audience and eventually craft the perfect brand image that aligns with this generation. Read on...

Simon Hudson

Golf communities may not be news right now, but one enterprising company is breathing new life into the concept. As well as selling a variety of home lots and providing a club house, restaurant, pools and activities, Clear Creek Tahoe in Nevada is adding five-star hospitality, a hotel attitude to facilities and service, and the added wow factor of providing a boating and ski lodge at Lake Tahoe, half an hour away. Read on...

Bonnie Knutson

So do you follow Yogi Bear or Yogi Berra? More than a century ago the French philosopher, Paul Valery, said that "The trouble with our times is that the future is not what it used to be." His prophecy is truer today than it was then. Spurred on by globalism and technology, we live in a world that is more interconnected and interdependent that ever before. Communities and countries are increasingly dependent on one another and technology allows information to spread throughout the world as fast as fingers can send a text or a tweet. Given this scenario, then, this article will show you which Yogi should be the business Sage for your hotel. Read on...

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Coming up in December 2018...

Hotel Law: New Administration - New Policies

In a business as large as a hotel and in a field as broad as the law, there are innumerable legal issues which affect every area of a hotel's operation. For a hotel, the primary legal focus includes their restaurant, bar, meeting, convention and spa areas of their business, as well as employee relations. Hotels are also expected to protect their guests from criminal harm and to ensure the confidentiality of their personal identity information. These are a few of the daily legal matters hotels are concerned with, but on a national scale, there are also a number of pressing issues that the industry at large must address. For example, with a new presidential administration, there could be new policies on minimum wage and overtime rules, and a revised standard for determining joint employer status. There could also be legal issues surrounding new immigration policies like the H-2B guest-worker program (used by some hotels and resorts for seasonal staffing), as well as the uncertain legal status of some employees who fall under the DACA program. There are also major legal implications surrounding the online gaming industry. With the growing popularity of internet gambling and daily fantasy sports betting, more traditional resort casinos are also seeking the legal right to offer online gambling. Finally, the legal status of home-sharing companies like Airbnb continues to make news. Local jurisdictions are still trying to determine how to regulate the short-term apartment rental market, and the outcome will have consequences for the hotel industry. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.