Library Archives

 
Stacy Shaw

"Why won't the hotels follow the corporate graphic standards?" "They don't understand that my hotel's market is different?" Sound familiar? In many cases, the rapport between the corporate marketing department and hotel field marketing can be described as a love/hate relationship. Creating synergy between the two will have a positive impact on the brand image as well as the bottom line. But as part of the corporate marketing team, how do you accomplish this sometimes daunting task? Read on...

Sandy Heydt

How many of us hotel marketing directors dread the time of year when marketing plans are due? So much work! And for what purpose? When completed, most marketing plans only get placed in a tabbed binder, while the Owner, Management Company and General Manager may or may not even glance at it. Then it goes on a shelf and collects dust. First things first: everyone along the food chain needs to take responsibility for marketing plans that are not meaningful. Sometimes Management Company executives or General Managers just want a plan to look good...i.e. big and thick with lots of graphs. Marketing directors just want to get it done and move on to the next project - like actually selling rooms or putting out the first fire of the day. I can remember that when I was on property I dreaded marketing plan time because I had so many other things to do, and I was also a tad resentful because I knew the plan would really never be read carefully by anyone else. Read on...

Johnna Freud

It used to be that when a person decided he was going to need hotel accommodations, he called either a hotel directly or a travel agent for reservations. Fast forward to today, and with the impact of the Internet, the options for reserving a room -- whether in a chain, boutique or independent hotel, bed and breakfast, inn, all-inclusive club, or timeshare -- are extensive. Of course, a person can still call a hotel or a travel agent, but now he can also conduct research and make reservations via the Internet. Here is where the choices become whelming. So, when do consumers make reservations online? When do they call a travel agent? When do they call you or central reservation numbers or properties directly? And, when they consult the Internet, are they reserving directly through the hotel chains' or properties' websites or are they surfing the Web for third-party sites, many of whom provide reduced rate accommodations? What factors impact this decision-making process? Read on...

Mike Paton

With so much business being conducted "online" today, you may be tempted to let technology do all the heavy lifting for your hotel. After all, you probably get plenty of transient reservations via brand websites or TPAs, and perhaps your sales staff can barely keep up with all of the electronic RFPs you receive. Certainly, you and your sales team have had to change the way you work to accommodate the increased role technology plays in business today. But, like champion athletes, you must make sure not to rely too heavily on automation and just "go through the motions." And you shouldn't drastically change the way you work just because you're more frequently connecting with people online. Technology just creates additional ways to link buyers and sellers -- it's not meant to replace basic sales skills and old-fashioned hard work. Read on...

Naseem Javed

We are being forced to re-design to a new level of "micro-nization" of business units, a "wireless-izing" of mass communication and a "voip-izing" of populace conversations in marketplaces, under a massive globalization with highly localized customization to fit the demands of consumers. This subject is very hot and research on these issues is still being drafted. Read on...

Debbie Bermont

The new year has begun and now is the time every business is setting their 12 month sales goals. Here are two words which could easily give you a significant boost in your sales this year - follow up. Two simple words that are rarely followed in a timely fashion and in some cases ignored completely. We are in the age of instant information. Because of technology we now have the opportunity to connect 24/7 with anyone around the world. People carry their cell phones with them to the grocery store, the restaurant, the bank and the movie theatre. From your phone you can send e-mails, documents, text messages and receive pictures across the globe. Read on...

Show Per Page
Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.