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Mary Gendron

Two decades ago, the trend toward fitness centers in hotels went from nice-to-have to must-have. Today, that trend is spa. What is fortunate for owners and operators who are currently sans spa, is to realize that the definition of spa is flexible with broad parameters, transcending the confines of bricks and mortar. This article delves into the trend and reasons behind the demand and the timing for it. It also addresses the philosophy of spa, and provides a selection of options for consideration in retrofitting a spa into an existing operation. If you've been immersed in the hospitality industry for some time, you will recognize the push-pull dynamic that propels the industry forward. READ MORE

Judith Jackson

How would you like your guests to be positively addicted to staying at your hotel? That's what can happen if you surround them with the fragrance of pure, natural essential oils which affect the fastest, most direct sense into the brain - the sense of smell. Up-market retailers have known this forever. When I was publicity and feature events director of Bloomingdales, I always knew what they were promoting by the fragrance that permeated the main floor all the way down to the subway entrance. Sandalwood would be the Indian promotion, Chanel perfumes, unmistakably Paris. Aromatherapy was, and I guess still is, Bloomie's secret weapon. It can easily be yours. READ MORE

Camille Hoheb

Global Wellness Day (GWD) is an international, noncommercial initiative aimed at improving well-being across the world. Today, there are 3,000 locations in 100 countries organizing GWD celebrations worldwide. This article is part 2 of a 2-part series. Part-1 featured Belgin Aksoy, Founder of GWD. As a new Ambassador to Global Wellness Day, I was motivated to write a series about GWD for several reasons. 1) To create awareness and excitement about wellness as a lifestyle and as a business strategy 2) To promote wellness to the hotel industry 3) To share insights from hospitality professionals that have direct involvement with Global Wellness Day in order to encourage greater participation 4) To provide several first-hand accounts about GWD that could be helpful in spurring support from other sectors. READ MORE

Judy Singer

In 1983, HFD became the first full-service spa consulting company in the US. Our mission was to develop, plan, market and manage spas primarily for up-scale hotels, resorts and mixed-use developments. Our focus was to create spas that appealed to guests, staff, lodging operators, developers and investors. We created the blueprint for what we called the "business of spas." We wanted all our clients to have spas that would be profit centers in and of themselves as well as tangible assets to the company's "core" business of selling hotel rooms and real estate. READ MORE

Paula J. Azevedo

In an era of where the words personal, experiential, adventure, extreme and destination are often heard - at least among those of us in the business of hotels - it is clear consumers are seeking uniqueness in their travels, whether they are for business or pleasure. Hoteliers are wisely taking this to heart and responding to these demands. One way owners and operators are strategically meeting guests' needs is by tapping into and elevating the experience of a once luxury-only amenity: the spa. The focus makes logical sense. READ MORE

Michael Koethner

A collection of data, but not in the old-fashioned, very outdated and very boring numbers approach; rather with a compassionate view on how the industry will evolve, beyond the veil, in the very near future. Let's have a look at how to create a visionary, functional and operational double treatment room that is designed, professionally organized and set-up in such a manner as to fulfill the therapist's performance requirements and to accompany the demands of the new market, as well as the future guests' expectations. It will be crucial to include all aspects from the inside out. READ MORE

Judith Jackson

Hotel amenities as a guest offering have become a vital source of attracting business and building a hotel brand. This is a relatively recent phenomenon that has grown in importance as guest's demand for good quality amenities has become universal. As I thought about writing this article I realized I should go to leaders in the hospitality field as well as draw upon my 15-year experience as the creator of a branded amenity line. Hunter Amenities of Canada and Susan Ricci, innovative former hotel managing director and current hotel and club consultant, became invaluable sources of information and comment from different points of view - which I think you will find as stimulating and helpful as I do. READ MORE

Camille Hoheb

A hotel's vitality hinges on the guest experience. Out of all the business trends, none is more powerful than the growing wellness movement. Wellness is everywhere. This is especially true in tourism, with healthy amenities at airports, airlines and lodging. Healthy hotel brands are leading the way and other properties are following suite. Hotels deliver healthy options related to physical, emotional, intellectual, spiritual, environmental and social wellbeing. READ MORE

Judith Jackson

Who is the first person your guest has a conversation with as they arrive and enter? Is it the doorman, parking valet, front desk associate, or bell person? By the time your guest enters the hotel, one or more members of your staff have already effectively communicated your property's number of stars -- official or not. This messaging is telegraphed through the owner or operator's philosophy of management and training, and it goes well beyond any off-the-shelf or even custom training program or protocol. It requires a good dose of soul. READ MORE

Michael Koethner

Ideally, humanity, or at least the one's involved in the health and wellness industry, should by now be aware of the fact that there is much more to the every day grinding than just the mundane existence. The one's who are honestly and genuinely tuned into the yet invisible spheres, plugged in - so to speak, and living deep down in the well of the energy whirl, are very well aware of the huge opportunities that are yet to come, in regard to health, healing, wellness, prosperity and pure bliss. However, it is still a challenge not be distracted by all the useless, artificial distortions, self-centeredness, and chit-chat that drives humanity apart. READ MORE

Michael Koethner

The hospitality and wellness industry has reached a point where it has no other choice than to start applying an integration process with a focus on how to encourage and apply a development of the individual human potential that matches the new economy. There is a business environment in the making where companies and corporations are going to be seen and operated as living organisms, occupied by human beings who thoughtfully and organically communicate and interact from the heart energy, at all times READ MORE

Michael Koethner

The next few years, and the distant future, will see the profession of alternative therapy (i.e. naturopathy, homeopathy, physiotherapy, psychotherapy, energy alignment, soul healing, fitness, exercise and the likes) in much higher demand than at any rate and time before. The increasing demand for complementary therapies will unfold itself through the yet unseen energetic forces of the soul and spirit. These two entities will ignite a fire with the human body volcano to release deeply repressed and unresolved issues; regardless of the mental, spiritual and/or physical condition of the individual. It is going to happen across the globe, stretching into every tiny corner of society; the business environment must be ready to accommodate its demand and be open to new opportunities, not the other way around. READ MORE

Michael Koethner

We are living in profoundly extraordinary times and in order to get the most out of it, everyone must fully and completely step aside and leave the constraining and very limiting realms of mundane and irresponsible thinking, behavior and systems, which society has created for itself. People are coming to terms with the painful truth that they have given away all sacred and inherent knowledge and wisdom for the sake of a fake and restrictive safety net that in fact does not exist. READ MORE

Michael Koethner

A Grand Opening of a hotel and/or wellness enterprise ought to be something very exciting and beneficial for everyone involved. It should reflect a strong sense of worldliness, creativity with an architectural and interior design touch of complete alignment, effective and well-thought planning, efficient and structured organization, a sense of familiarity and a feeling of having arrived home. It is through the alignment and the inclusiveness of all parts, where the whole presents itself, and thrives in total harmony, peace and abundance with everything the endless universe has to offer. READ MORE

Michael Koethner

The time for the passionate and compassionate therapists and healers has arrived, and they are reshaping the wellness and spa enterprises around the globe, as all vanity treatments and superficial skin rubs no longer serve the requirements and demands of the future guest and client. The 80's, 90's and the early 00's have bombarded the industry with plenty of fake make-up treatments and quick fix Botox schemes, bargaining on the false assumption that life ends in a matter of days or months. These centuries with the erratic and psychotic "Me-First" mentality has left most with emptiness, low self-esteem, frustration and disillusion. READ MORE

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Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.