Library Archives

Randy Shelly

With hotel room lifecycles expected to shorten, it will be more important than ever for properties to stay operational and maintain a high-quality guest experience while renovating. There are several ways that hotels can continue to generate revenue while enhancing their value - especially when taking advantage of current lower level occupancies - from pre-planning to mitigate potential disturbances to establishing effective construction approaches. READ MORE

Randy Shelly

The hospitality industry took one of the biggest financial hits during the pandemic, but it's in the position to make one of the biggest comebacks, including winning back market share from homestay offerings. Customer confidence will drive repeat, continuous traffic, and as leisure travel begins to pick up, hotels are in a competition for cleanliness to earn the trust of their guests through thoughtful upgrades and renovations. READ MORE

Michael Raine

Guestroom unavailability is the dirge of owner/operators during hotel renovation. How quickly can rooms be put back online is the defining issue of renovation success. As the industry becomes more complex it is imperative, to ensure such success, that all project stakeholders (Client, Designer, Architect and the GC) take an active role in design. Design Assist framed within the world of Virtual Construction as opposed to competitive "Hard Bid" pricing allows for better teamwork, and opportunities for enhanced project management. In this article we explore how Design Assist works as an effective solution for all involved. READ MORE

Bill Wilhelm

As the U.S. economy and travel and tourism industries continue to grow, builders across the nation are witnessing an uptick in hotel construction, renovation and development. From new sports venues and arena districts to an increased focus on secondary and tertiary markets and the growing demand for live-work-play destinations, hotel construction is on the rise and anticipated to reach the nation's highest count of development by 2021. Here's a look at how these trends are shaping the construction of hotel properties today and key strategies builders are applying to imagine vibrant destinations that foster economic growth for years to come. READ MORE

Daniel Moon

Sam Moon Group's latest hotel development is the JW Marriott Dallas Arts District hotel in downtown Dallas, which will be the first JW Marriott hotel in Dallas. The 267-key hotel will be located at 2000 Ross Avenue and will join the Dallas Arts District, the largest contiguous urban arts district in the nation. The hotel's resort-style amenities, food and beverage options and luxurious rooms with sweeping views will draw visitors and residents to the new destination. The JW Marriott Dallas Arts District hotel is projected to open February 2022. READ MORE

Mark Ricketts

Many factors go into selecting a new market for a hotel acquisition or ground up development. While development and transaction activity remains robust in the Top 25 markets in the United States, hotel entities are also vigorously exploring secondary and tertiary markets for acquisitions and new builds. Among the attractions are communities with strong employment prospects, a growing economy, outstanding quality of life, access to needed labor, and reasonable living and business costs. Existing and prospective demand drivers, site selection, brand distribution and organizational resources are also part of the decision equation, which will be considered in this article. READ MORE

Scott Acton

"What happens in Vegas Stays in Vegas" may help save relationships, jobs and reputations by hiding mistakes made by visitors to Sin City. It does little to protect the global hospitality industry from repeating the same mistakes made by hotel properties. Las Vegas-based Forte Specialty Contractors CEO Scott Acton takes a look at the design successes and failures in a city where hospitality properties are punished by high-energy, high-occupancy conditions that accelerate wear and tear and provide quicker assessment of design decisions. This article shares what Forte has learned in this hospitality-design laboratory and shares best practices with the industry. READ MORE

James Downey

For many years, lodging developers were told that there are three conditions that ensures a level of success when it comes to lodging site development: 1. Location, 2. Location, 3. Location. Today the emphasis for lodging development is based on the following three conditions: 1. Market Position, 2. Market Position, 3. Market Position. Having the right product placed at the right site at the right time in the right market are what lodging developers are facing. This article will explore several site conditions that will try to measure up to those pressing criteria. READ MORE

Randy Brown

For hotels, motels, and resorts, insufficiently insulated windows can be a serious problem that literally sends profits "out the window" in the form of excessive heating and cooling bills. Additionally, hotels located near noisy streets, highways, train tracks, airports or urban city walks, keeping external noise from penetrating into what should be the quiet, peaceful sanctuary of the guest room might seem an impossible task. Whether hotel owners seek to reduce heating / cooling energy costs or protect their customers from invasive external noise or both, soundproofing existing windows rather than replacing them, is now an option. READ MORE

Curtis Bashaw

Historic buildings are a window into the past. Unfortunately, few of them operate today as they were originally intended to, and, of those that do, only a handful have been successful at it. Today, urban and resort hotels are thriving again. Some are renovations of long dormant properties. Others are down-sized urban grande dames whose owners sold off parts of the hotel as residences and reduced guestroom counts. My mission as a developer and hotelier is to preserve these touchstones from the past in ways that connect them to present-day users. If they are not kept relevant through use, they run the risk of becoming relics or museums. READ MORE

Susan Furbay

Though historically associated with residential and low-rise commercial buildings, modular construction has gone more upscale in recent years. What are the benefits, and what should hotel developers consider before going modular? The term "modular construction" once conjured images of small construction trailers or antiquated mobile home clusters just off the highway-not the most alluring draw for high-end developers and top-tier hotel companies, nor for their gentrified clientele. Today, however, the concept of modular construction has evolved, with developers across the U.S. adopting a modular approach to building 2- to 4-star select-service, full-service, and even boutique hotels. READ MORE

Jan Kalanda

To insure a sale at a good price, hospitality property owners should approach the market carefully and methodically. In this article, the authors review eight areas and recommend actions owners can take to improve the value of their property prior to sale. Selling your hotel or other hospitality property is a big step. You've invested time and resources in the property, so of course you hope for a good price when you go to market. To make a sale of you hotel happen at a good price you need to be sure you've optimized the property's value before putting it on the market. READ MORE

Sam Cicero

There are various project delivery systems commonly used in today's construction renovation projects, Design-Bid-Build, Construction Management and Design-Build. It's important that an owner examines the pros and cons of each in order to determine which system works best for certain considerations such as project goals, costs to perform, timeline and risk management. In the Design-Bid-Build method, the owner engages entities such as the architect/engineer, designer and construction company separately. Since there is little if any connection between the different entities, this process requires a savvy owner who will be responsible for controlling all aspects of the design and construction process. One of the downfalls of this process, however, occurs if there are design errors for which the owner becomes at risk to the contractor. READ MORE

Scott Acton

In the hospitality and tourism industries, guests' happiness reigns supreme. With ever-changing consumer demands and evolving technologies, new developments and renovations alike often cause disruptions to the normal function of businesses, impairing the public's accessibility to the venue, or adjacent venues. Hence, construction timelines become a crucial issue with projects situated in high-density tourism areas. Improved time-efficiency minimizes the disturbances in local businesses' operation and profitability. Yet, shorter timelines might come at a price of higher expenses on labor, machinery and materials. READ MORE

Jeff Green

In biology, symbiotic mutualism describes a dynamic where two species living in close proximity to one another engage in a mutually beneficial relationship. Iconic examples include the oxpecker-small birds that feed on ticks and other parasites found on large mammals-and the clownfish, which live in and around sea anemones, enjoying the protection afforded by their stinging tentacles while providing the anemone with nutrients, and predator and parasite defense. The commercial real estate market is filled with a number of similarly structured relationships: mutually beneficial connections that serve to raise interest, drive traffic, provide resources and conveniences for shoppers and guests, and ultimately create a positive feedback loop that has a meaningful and sustained impact on the bottom line-for all parties. READ MORE

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Coming up in June 2021...

Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.