The future of hospitality lies in destinations where wellness is not an amenity but an ecosystem. When the landscape, architecture, and programming work in concert, the result is a "feel good factor" that guests can sense immediately, and long after check out. The best wellness destinations heal while teaching us how to live well. When guests feel better, business does too. READ MORE

In 2025, did you do everything possible to target the junior guest segment? If not, you're missing a lucrative chance to boost your bottom line. As the new year approaches, it's time to reassess your strategy for engaging junior guests. itavi founder and CEO Ayana Rodriguez discusses the importance of reimagining the traditional kids' club and new programs to integrate and jumpstart your 2026 opportunity. READ MORE

Negative customer engagement isn't just a complaint but a visible breakdown of the guest-hotel relationship. In hospitality today, elevated expectations, zoomed-in guest values and digital amplification mean one frustrated experience can ripple across the brand. This article explores how hotels can identify these moments early, repair the relational damage behind them, and rebuild trust to transform disruption into loyalty. READ MORE

Sustainability in hospitality isn't just a trend. It's an operational imperative that drives guest loyalty, cost-savings, and community trust. Hilton's Steve Karwoski shares lessons from Hilton Anaheim's recent multimillion-dollar renovation and its use of LightStay, Hilton's to LightStay, Hilton's sustainability management platform, to advance energy reduction, water conservation, waste diversion, and community impact. Karwoski offers actionable insights hotels of all sizes can adopt to integrate sustainability into everyday operations. READ MORE

Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden property value and future potential. This article explains why conventional evaluation tools don't do the trick alone anymore, which modern metrics to take into account and what drives value at modern hospitality assets. READ MORE