Library Archives

 
Anne-Juliette Maurice

In today's world, online visibility and interaction is essential to drive and retain business. Social media outlets including facebook, Twitter, and Instagram have given the ability to connect with customers in an intimate yet public fashion. Online presence has become a key tool to promote, target and eventually impact the decision making process. For a successful hotel operator, it is critical to actively respond to the feedback, which is tied into these mediums. Read on...

Tema Frank

What people experience with your hotel in the digital world before they arrive sets the stage for what they will expect when they come stay with you. If there's a gap, it had better be in the direction of delivering a better customer experience, not a disappointing one. There are things you can do that prime the pump, getting guests ready for an experience so good they'll want to tell all their friends. This article discusses how you can leverage the power of email, social media, and a good customer relationship management system to deliver delightful unexpected extras that cost you little but have an outsized impact. Read on...

Tema Frank

Do you hate having to pay up to 25% commissions to online travel agency and hotel bookings sites? You are not alone. With only 65% of bookings now made directly on a hotel or chain's website, you can't afford to ignore them, but with a great website you can get more people to book directly with you. Don't make these common mistakes on your website if you want to avoid those nasty commissions and have more guests come straight to you. Read on...

Janet Gerhard

Are you implementing a social media strategy or building a social business? 2013 was viewed as the year where a sense of data and integration with digital and mobile efforts were supreme. Yet, only 34% of social strategists and executives said their social strategy was connected to business outcomes. Research has shown that there are clear differences between companies that are implementing a social media strategy and those that are building a social business. Many in the hospitality industry are focused on the former. Yet, we should all be striving to develop a social business strategy that integrates social technologies into business values and goals in order to create value for customers and build long-term relationships with them. Read on...

Tema Frank

Trust is important in any relationship, especially if you want people to sleep with you. (OK, at your hotel, maybe not exactly with you!) That's why people rely so heavily on reviews on sites like Trip Advisor and Booking.com: hearing what others have said about your hotel helps create the trust they need to feel confident making a reservation. But what if you don't have enough reviews yet to be profiled on the big sites? Or the reviewer numbers are so small that people wonder if it was just your spouse, parents and friends who wrote the reviews? That's when you need to find other ways to build trust with prospective guests. Here are 14 things you can do to build trust and get more bookings. Read on...

Sherry Heyl

Today, when we need an escape, we turn to the mobile apps on our smart phones and the Internet. When we need a mental break from work, we turn to our social networks. When we need to escape boredom we turn to our news feeds. When we need to avoid an awkward moment we face one of our many digital screens. So it should be no surprise that when we need a break, an escape, a getaway we turn to our social networks, news feeds and various digital screens to plan a vacation. Read on...

Tema Frank

Sure you promise your guests a great experience at your hotel. But do you deliver it? And if not, what's getting in the way? There's no question that most hotel managers want to provide a happy, memorable guest experience, but wanting and doing it are two very different things. To provide outstanding guest experiences you need the right combination of core values, great staff and effective processes to back them up. Here are some thoughts on how to get there. Read on...

Sherry Heyl

Social Media channels offer unlimited information, both for guests looking to book a hotel room and for hoteliers looking to increase their bookings. Of course because the social web is a noisy place, posting great content and images on your social channels is not enough to affect the bottom line. You have to set a goal for your social media efforts that go beyond likes and shares, you have to have a team that is committed to driving revenue, and you have to have a workable strategy. Read on...

Tema Frank

Twitter, with its 140 character limit and insider conventions such as hashtags, can be intimidating. But for hotels it also provides a fantastic marketing and sales opportunity. And it's crucial for customer service these days. Whether you want to post your own tweets or not, you have to keep an eye on Twitter to see what people are saying about you, and respond quickly if there's a problem. This article covers the basics of Twitter and ways your hotel can use Twitter to boost bookings and revenues. Read on...

Alan Young

Not only do Meta-Reviews provide travelers with a trusted overview of a hotel, but now all of this big data from reviews is structured. This means that it becomes simple to set up searches and filter results for hotels that fit a traveler's specific criteria. So, for example, if I am looking for a family friendly hotel with clean rooms and a central location in Bangkok, I could search for only hotels that fit those exact requirements. It creates a more personalized experience during the search-shop-buy process by giving travelers the chance to drill down to the most relevant results in the least amount of time. Read on...

Scott Watson

For those of us who have been a part of the business world long enough to remember life before the Internet, the new, connected world can sometimes be overwhelming. With a bit of practice and commitment, social media tools can become valuable assets in making business connections and developing sales prospects. Read on...

Brandon Dennis

When hoteliers talk about social media, they often only consider the big three—Facebook, Twitter, and Google Plus. YouTube is rarely considered when hotel marketers forge their social media strategies, despite the numbers conveying its value. I hope with this article to show why YouTube is a powerful social network that's ready to deliver new guests to your hotel. Read on...

Tema Frank

You know they're out there: people talking about your hotel on social media. But if you're not listening they could be shooting arrows at your back and you won't know it till you feel the pain. Monitoring the conversation in social media doesn't have to be hard or expensive. It not only gives you a chance to deflect the arrows, it can help you learn what customers are looking for and find better ways to market your strengths. Here's how to get started. Read on...

Sherry Heyl

Facebook, Twitter, Pinterest, Google Plus, Vine, Instagram, SnapChat, Linkedin, YouTube, Flickr, Tumblr. Trying to keep up with the news, trends, and changes in social media can seem like walking through a bazaar with merchants calling out to you to get your attention. It can feel overwhelming and intimidating. You know your brand needs to be social, but your resources are limited and you need to find a way to focus on how to get what you need for the least cost and effort. If you start by knowing what you want to achieve followed by what is available to you, it all becomes much more manageable.  Read on...

Jennifer Dunphy

It doesn't matter whether you're a luxury resort, boutique hotel, large chain, eco lodge or even a surf shack, social media marketing will boost your brand awareness and generate targeted website traffic all while engaging your past, present and potential guests. Were you aware that 55% of travelers liked Facebook pages specific to their vacation, while 76% posted their vacation photos to their social networks? Implementing a strong social media strategy can catapult your hotel into an entirely new playing field of guest engagement. Social media has the power to sway travelers' decision making process and in this article I will discuss why every hotel needs a comprehensive social media strategy, recent social media statistics, real success stories and how to get things started if you haven't already. Read on...

Show Per Page
1 2 3 4 5 ... 14
Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.