Library Archives

 
Sara O'Brien

In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today's hotel marketer must have a forward-thinking and hospitality-focused online media partner who can guide them in bringing the most ROIs from this growing and complex channel. READ MORE

Sherry Heyl

Social Media channels offer unlimited information, both for guests looking to book a hotel room and for hoteliers looking to increase their bookings. Of course because the social web is a noisy place, posting great content and images on your social channels is not enough to affect the bottom line. You have to set a goal for your social media efforts that go beyond likes and shares, you have to have a team that is committed to driving revenue, and you have to have a workable strategy. READ MORE

Tema Frank

Twitter, with its 140 character limit and insider conventions such as hashtags, can be intimidating. But for hotels it also provides a fantastic marketing and sales opportunity. And it's crucial for customer service these days. Whether you want to post your own tweets or not, you have to keep an eye on Twitter to see what people are saying about you, and respond quickly if there's a problem. This article covers the basics of Twitter and ways your hotel can use Twitter to boost bookings and revenues. READ MORE

Alan Young

Not only do Meta-Reviews provide travelers with a trusted overview of a hotel, but now all of this big data from reviews is structured. This means that it becomes simple to set up searches and filter results for hotels that fit a traveler's specific criteria. So, for example, if I am looking for a family friendly hotel with clean rooms and a central location in Bangkok, I could search for only hotels that fit those exact requirements. It creates a more personalized experience during the search-shop-buy process by giving travelers the chance to drill down to the most relevant results in the least amount of time. READ MORE

Scott Watson

For those of us who have been a part of the business world long enough to remember life before the Internet, the new, connected world can sometimes be overwhelming. With a bit of practice and commitment, social media tools can become valuable assets in making business connections and developing sales prospects. READ MORE

Brandon Dennis

When hoteliers talk about social media, they often only consider the big three—Facebook, Twitter, and Google Plus. YouTube is rarely considered when hotel marketers forge their social media strategies, despite the numbers conveying its value. I hope with this article to show why YouTube is a powerful social network that's ready to deliver new guests to your hotel. READ MORE

Tema Frank

You know they're out there: people talking about your hotel on social media. But if you're not listening they could be shooting arrows at your back and you won't know it till you feel the pain. Monitoring the conversation in social media doesn't have to be hard or expensive. It not only gives you a chance to deflect the arrows, it can help you learn what customers are looking for and find better ways to market your strengths. Here's how to get started. READ MORE

Sherry Heyl

Facebook, Twitter, Pinterest, Google Plus, Vine, Instagram, SnapChat, Linkedin, YouTube, Flickr, Tumblr. Trying to keep up with the news, trends, and changes in social media can seem like walking through a bazaar with merchants calling out to you to get your attention. It can feel overwhelming and intimidating. You know your brand needs to be social, but your resources are limited and you need to find a way to focus on how to get what you need for the least cost and effort. If you start by knowing what you want to achieve followed by what is available to you, it all becomes much more manageable.  READ MORE

Jennifer Dunphy

It doesn't matter whether you're a luxury resort, boutique hotel, large chain, eco lodge or even a surf shack, social media marketing will boost your brand awareness and generate targeted website traffic all while engaging your past, present and potential guests. Were you aware that 55% of travelers liked Facebook pages specific to their vacation, while 76% posted their vacation photos to their social networks? Implementing a strong social media strategy can catapult your hotel into an entirely new playing field of guest engagement. Social media has the power to sway travelers' decision making process and in this article I will discuss why every hotel needs a comprehensive social media strategy, recent social media statistics, real success stories and how to get things started if you haven't already. READ MORE

Sherry Heyl

What's the value of your hotel participating on social media? You know you should be on social media. Everyone is on social media. You also know that creating branded and engaging content that responds to the online community takes time - and time is money. So what value should you expect from your social media efforts? If we align your social media efforts with you sales pipeline and measure the results compared to traditional methods of marketing we can effectively measure the return on investment. READ MORE

Brandon Dennis

Pinterest recently updated their social network with Place Pins, which add a new layer of rich interactivity to location-based pins. Historically, Pinterest has been a great place to explore products and craft ideas. Upon noticing that many users shared travel photos as well, Pinterest developed Place Pins as a way to give users more context about the photos they're viewing. With this release, hoteliers can finally take full advantage of Pinterest's 70+ million users, at last making Pinterest a viable marketing solution that can rival Twitter and Facebook at driving new guests to your website and booking engine. READ MORE

Benjamin Jost

We often talk about the growing importance, and influence, of online hotel reviews. Recently we took a step back and looked at the review space, specific to USA-based properties, to see what the landscape looked like compared to a year ago just about this time (third quarter 2012 to end of September 2013). What trends are emerging? Are people writing more or less? Are guests being kinder or more critical? Is management chiming in or sitting back? We have the answers around scores, volume, management responses, service, pricing and more. READ MORE

Brandon Dennis

While mobile website optimization is becoming common, many hotel websites are not optimized well for tablets like the iPad. It's tempting to nail smartphone optimization and think we're done with it. After all, tablet screens are large, making it easier to navigate traditional websites on them than from smartphones. However, there are hotel website quirks that are incompatible with tablets, which, when seen, cause the affluent tablet user to "bounce" away and go to a competitor. The following are common website characteristics incompatible with tablets. How do your hotel websites measure up? READ MORE

Jennifer Dunphy

With so much to offer and so little time (and even less budget) to go around, hoteliers find themselves questioning the suitability of certain social networks for their hotels. Should you include YouTube, Pinterest & Instagram? Do you really need to be on each and every network? Would video marketing appeal to your guests? Which social networks are falling off the radar? And what are the hot trends these days? Considering that social media sharing is quickly becoming one of the most important factors in organic search engine rankings, you would be remiss to ignore the latest trends and how they may impact your hotel. READ MORE

Jennifer Dunphy

With the growing popularity of consumer-generated media and review sites, it is critical for hotels to have a strong presence on the top review sites. Good reviews can create a solid foundation for future bookings, while too many negative reviews can lead to the demise of the hotels future booking potential. Up to 70% of global consumers say that online consumer reviews are the second-most trusted form of advertising. An additional 46% of travelers post hotel reviews after their vacations. There are strategies that can be implemented to take a proactive approach to receive more positive reviews and actions that need to be taken to mitigate the backlash from any negative reviews and to restore the hotels good reputation. READ MORE

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