Is Your Hotel Flying Blind on Twitter?
By Ann Manion President, Hotel Advantage | April 10, 2011
According to Twitter's company blog, in 2010 Twitter added 100 million new accounts and the company grew their staff from 130 to 350 people. In September 2010, engagement was reported at 175 million users, and predictions say Twitter will reach 200 million users in 2011.
Twitter helps your hotel create open, friendly and informal conversations. It's a satisfying means of communicating when you consider its ability to instantly connect you with others, and hailed for its unique and efficient 140-character limit.
Hotels use Twitter in the following ways:
1. Marketing and Sales Channel
KEEP A LOOK OUT FOR OUR THREE NEW AMERICAN GIRL PLACE PACKAGES. SHOULD BE BOOKABLE SOON THROUGH OUR WEBSITE ONLY FOR ALL OF 2011!
2. Listening Tool
SERIOUSLY. AND THIS EFFING HOTEL STAFF IS JUST CALLING THEIR VALET STAFF AND HOPING SOMEONE HAS THE KEYS. AND GIVING ME ATTITUDE.
3. Guest Relationship Management Tool
YOU'RE WELCOME! HAPPY NEW YEAR! RT @MARLEYWING: @HYATTCONCIERGE THANKS FOR FOLLOWING UP WITH OUR PROBLEM. THAT'S TRUE CUSTOMER SERVICE.