Is Social Media the Future of Hotel Marketing?
By Vincent Ramelli Founder & CEO, World Independent Hotel Promotion | February 05, 2012
There isn't a magazine or blog in the hotel marketing industry today that doesn't mention social media as the future of hotel marketing. Yet no hotel has reported incredible direct revenues from social media. So that's the dilemma, should hoteliers be investing in social media because it is the thing to do or should they wait until it's tried and tested?
Our company manages complete marketing solutions for hotels since 1999. Around mid 2000s we put a dedicated social media team working to manage complete campaigns for our clients. We rapidly realized that we needed extremely precise tracking to see exactly what this new "beast" called social media was all about.
We accumulated years of experience in running campaigns for hotels of all types (from cheap to hip via classic luxury and boutique) and we got to learn the hard way what works and what doesn't.
Social Media for Hotels Elevator Pitch
How it works. In a few words, social media are sites that are driven by a constantly updated and fresh content and fed by users as opposed to organized publishers. This definition is by no means complete but it serves the purpose of our article.
Following this idea to start a social media strategy realize that it will only work if you have something to say. It means constantly updating the information. If you're going to open a Youtube account like many advise then you had better have a lot of interesting videos to share regularly or you will rapidly become irrelevant. If you plan to open a blog then figure out what you're going to write about before you open it and if you want some success with Facebook plan out how to keep followers interested and interacting with you.