Tips on How to Improve Your Hotel's Digital Marketing Strategy
Providing an insightful analysis and ten key tips to increase your chances of success within the digital marketplace
By Mark Brown Sales & Digital Marketing Director, Great Hotels of the World | November 25, 2012
With so much competition, it is extremely difficult to make your property stand out online. Technology is progressing so quickly, it is easy to get left behind while other properties steal the limelight. Digital marketing, especially for hotels, is becoming increasingly complex. Hotels now have to think about how to compete for guests in new channels, at every stage of the booking journey.
The five stages of the booking journey are:
Dreaming: 68% of business travellers watch travel-related online videos.
Planning: The average traveller visits ~22 travel-related sites during 9.5 research sessions prior to booking.
Booking: 37% of leisure travellers report that the internet prompted them to book, up from 28% two years ago.
Experiencing: 70% of business travellers check-in to their flights/hotel via their mobile device. Almost 1 in 4 hotel queries come from a mobile phone.