The Basics of a Sound Green Program for Your Spa

By Melinda Minton Executive Director, SPAA | July 14, 2013

Green History, Standards and Certification Systems

As most of us know by now living, building and consuming all take a toll on our natural environment. Chemical emissions, land clearing, wasting water, abusing top soil and poisoning our environment without concern is simply no longer acceptable. In the spa arena these abrasive surfactants, harsh cleaning items, linens and sundries washed with harsh and allergenic detergents. HVAC systems that do not consider emissions from salon services, manicure and pedicure services spray tanning and some aesthetic services.

Buildings have extensive direct and indirect impacts on the environment. During their construction, occupancy, renovation, repurposing, and demolition, buildings use energy, water, and raw materials, generate waste, and emit potentially harmful atmospheric emissions. These facts have prompted the creation of green building standards, certifications, and rating systems aimed at mitigating the impact of buildings on the natural environment through
sustainable design.

Green product standards also began to appear in the marketplace in the 1980s and increased in the 1990s. Initially, many green product standards were developed in response to growing concerns for product toxicity and its impact on the population's health and indoor environmental quality (IEQ). In the 21st century, when growing concerns over global warming and resource depletion became more prominent and supported by research, the number and type of green product standards and certifications grew. The focus also expanded to include a broader range of environmental issues and the impacts of products during their manufacture, use, and reuse. While there is still no universal definition of a green product, these products are intended to meet claims that they offer environmental benefits and adhere to certain standards. Similarly, the move to the move to organic produce there has been a blur of what is green and what isn't. For instance "locally grown," which of course is a wonderful opportunity to support local farmers, isn't always organic.

The push toward sustainable design increased in the 1990s with the creation of Building Research Establishment's Environmental Assessment Method (BREEAM), the first green building rating system in the U.K. In 2000, the U.S. Green Building Council (USGBC) followed suit and developed and released criteria also aimed at improving the environmental performance of buildings through its Leadership in Energy and Environmental Design (LEED) rating system for new construction. Since that first release, LEED has continued to grow in prominence and to include rating systems for existing buildings and entire neighborhoods.

Others also responded to the growing interest and demand for sustainable design including the Green Building Initiative (GBI), which was created to assist the National Association of Homebuilders (NAHB) in promoting its Green Building Guidelines for Residential Structures. Although originally developed for Canada, GBI helped to make Green Globes available for use in the U.S. in 2005. Additional rating systems have been developed that were influenced by these early programs but are tailored to their own national priorities and requirements or seek to go beyond the limits of current policy and building practices to address broader issues of sustainability or evolving concepts such as net zero energy, and living and restorative building concepts that improve the natural environment, or those that model nature's processes.

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.