Global Social Media: Taking Your Program Beyond the Ground Floor
By Deanna Shimota Director of Marketing, Sajan, Inc. | November 17, 2013
So you've set up a presence on the most popular social networks. Fans are posting, tweeting and pinning with abandon-or at least you're starting to see healthy levels of engagement.
While all of this activity is beneficial, you need to ask yourself one very important question: how well are you using your social channels to reach visitors who hail from China, Russia, Brazil and other foreign countries? Are you taking steps to translate your social content in near-real time?
Going farther than that, if you have pockets of guests in far-flung parts of the world, are you connecting with them on their preferred social platforms?
With an increasing number of travelers using social media to research destinations, get inspired, snag travel deals and even book rooms, you've got an incredible justification for creating a global social media presence. All you need to do is figure out the best way for doing just that, catering messages to local users while preserving your hotel's global brand identity.
While it's not exactly an easy endeavor, taking your social media program global can be done successfully if you follow some proven strategies. Before we dive into specific advice, let's first take the temperature of the waters you've waded into.
Travel Brands are Getting More Social