The Six Pillars: CPR for Business
By Renie Cavallari Founder & Chief Inspirational Officer, Aspire Marketing | March 09, 2014
At its pure essence, business is about people. No matter the industry, the product or the service, it is people who make the difference. A business's success stems from aligning people against the organization's strategies. This alignment is an essential component to a healthy culture as it is easy to see what needs to be done and far harder to get individuals to stand together and make it happen.
Culture is the soul of alignment, and though it is shaped by leaders, it is nurtured and driven by Human Resource professionals. Culture is like the heart in your body. It pumps the blood to your brain, and without it there is no health. Ultimately, there is death.
Success depends largely on continual innovation. This means staying ahead of the competition. Businesses must create an environment of constant and never-ending improvement. This ongoing progress is the fuel of momentum.
Based on 18 years of hospitality industry experience, thousands of hours of research, and working hand-in-hand with all kinds of talented people, my company, Aspire, has identified the key components that align teams, awaken the potential in people and inspire persistent forward momentum: ultimately driving results that any business would be proud of.
Many people believe forward progress and continual improvement mean keeping ahead of the latest technologies or investing in the latest trend or idea; I believe that none of these pursuits will succeed if a business invests in its tools and programming without fanatically investing in its people. This aspect of business development-a commitment to human development-is too often forgotten in today's technical marketplace. This is just one invaluable mission of the Human Resources team.
We are all busy. Crazy busy; and many times business' get caught up in what is immediately in front of them. Things that are both important and urgent. Spending time in the proactive lane of business management gets tricky. When it comes to developing people, it's seen as important…not always urgent. Things like thinking, planning, and human development tend to get placed into the "we need to move that to next month" pile. Yet what matters most is your people and your ability to tap into their potential. This perspective has been at the heart of Aspire's years of research into the impact of the human element, and it is the backbone of what we do.