Sourcing Local Artisans to Create a Community-Inspired Hotel
By Sally Stirnkorb Marketing Manager, Hilton Carlsbad Oceanfront Resort & Spa | June 22, 2014
Southern California is high on the travel and tourism industry's radar for the variety of nearby amusement parks, year-round ideal climate, pristine beaches, as well as being a wellness-focused spa mecca. The area attracts millions of leisure travelers each year to experience the luxury and boutique shopping and the award-winning dining options in its relaxed and welcoming atmosphere. Business travelers also prominently flock to San Diego throughout the year from all over the world due to the variety of conference venues, predictable climate and abundance of hotel accommodation options.
Carlsbad, in North County San Diego, is a hidden gem amongst San Diego's less metropolitan side, the beach towns that span the coast with a small-town vibe and the conveniences of a big city. One of the things that makes the town of so special besides its idyllic setting, is the talented community of artistic individuals and gifted artisans that define the overall culture of Carlsbad.
Nicknamed "The Village by the Sea," Carlsbad is an affluent seaside community named after the Bohemian town of Karlsbad. Established back in the 1800s, Carlsbad is a seven-mile stretch of coastline spotted with world-famous flower fields, popular surf breaks and premium outlets. Along with the popular beach camping grounds, Carlsbad has several hotels and resorts known for their charm and hospitality, both in the "Village" and bordering the beach on Carlsbad Boulevard or Ocean Street. Those who live and work in Carlsbad lead laid-back lifestyles in line with the character of the city, which surprisingly boasts more than 100,000 residents.
Whether in town for family-friendly fun, on a romantic getaway, or traveling for business, Carlsbad offers local events and attractions suitable for any getaway, catering to active travelers, group vacation-goers and honeymooners. From SeaWorld and Legoland to Petco Park and the downtown convention center, Carlsbad is close by to some of the biggest Southern California attractions; but even more notable are the local draws in Carlsbad and its neighboring towns.
On the fringes of San Diego exists beach hiking trails, organic farmer's markets and arts districts. The hotels and resorts that accommodate guests looking to experience such unique and cultural happenings are hosted by properties that epitomize Carlsbad in their design and offerings.
Hilton Carlsbad Oceanfront is managed by Wavecrest Hotels & Resorts, which also operates its sister property, the Hilton Garden Inn at Carlsbad Beach and Hilton Carlsbad Oceanfront just a few miles north. The appealing quality for travelers to both properties and their local competitors is that they reflect Carlsbad through their design and representation of the city, not to mention their zip codes. Mirroring the atmosphere and energy of Carlsbad becomes a delicated balance of being a resource and an advocate for the destination while maintaining a boutique and authentic experience.