The Explosion of Wi-Fi Enabled Devices in Hospitality
By Scott Morrison Director of Marketing, Deep Blue Communications | December 27, 2015
With guests bringing increasing numbers of Wi-Fi devices to hotels for business and pleasure (now including wearables), how will hotels accommodate them? From guest engagement and entertainment to internal operations and hotel services, Wi-Fi enabled devices can take hotels and their guests from check-in to check-out and everything in between. By understanding what applications are on the horizon, what can be done with the right technology and with an eye towards the future of Wi-Fi, hotels can increase RevPAR by optimizing operations, increasing efficiencies, and elevating guest engagement.
Remember when you checked into a hotel and paid for internet service? And you had to plug your USB into the wall? Seems like the Dark Ages. Since these days you can check in, order a valet and room service, open your door, make dinner reservations, check your email and make a spa reservation all from your mobile device. In about 3 minutes.
And it doesn't – and won't – stop there. Hotels need to be prepared for increased Wi-Fi activity from their guests as well as their internal hotel services now, with an eye towards the future of Wi-Fi. Here are some good reasons why - and a few ideas on how - properties can take advantage of the newest technology to set their properties apart from the competition.
Guest Wi-Fi Services – What Types of Devices Will We See in 2016 and Why?
Call it the "Me Generation," call it the "Internet of Everything" whatever the title, people everywhere are getting used to entertainment, services and information tailored to their taste, delivered right to their mobile device. We need it quickly and demand that it is easily accessible. Laptop use is declining as dedicated devices take their place. These days, people use 3 or 4 dedicated devices in place of the everyday laptop. With more personalized and portable alternatives that offer more capabilities at half the weight and size, hotels are seeing a huge increase in the burden on their Wi-Fi.
And it isn't just our own devices. That trusty old cable / pay per view box is quickly becoming a thing of the past. "Cord-cutters" are taking over and taking their set-top boxes with them. Set-top boxes for streaming video and gaming have created the "cord-cutter" phenomenon – consumers who use Internet based services for their "television" programming. Cable TV alternatives like Apple TV, Roku, Chromecast, and Amazon have freed users from being told what they can watch and when. According to a recent study by Digitalsmiths, 8.2% of consumers cut the cable cord in 2014. This is expected to increase in 2015 as premium content companies such as HBO, Showtime, AMC and others offer their original content via iOS and Android apps and happy consumers can binge watch their own shows, at their own pace, with their own devices.
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