The True Value of Sustainability Beyond Eco-Friendliness
By Jan Peter Bergkvist Owner, SleepwellAB | May 28, 2017
This article was co-authored by Karl-Henrik Rob?rt
Co-authored by Karl-Henrik Robèrt, Professor of Strategic Sustainable Development, Blekinge Institute of Technology
193 out of 196 possible countries have agreed on the UN Sustainable Development Goals (SDGs) and in 2015, 194 countries signed the Paris Agreement that includes a joint commitment to leave 80 per cent of known fossil fuel resources in the ground. These are signs of a paradigm shift that is happening right in front of our eyes.
What does this shift mean for an individual hospitality executive in May 2017? Has it, or will it perhaps change the playing field dramatically?
How can you relate to a sustainable future while at the same time guaranteeing a prosperous future for your business now and in the years ahead?
Is there perhaps even a business case for supporting a sustainable world, a competitive edge that may pay off regardless of what others are doing?
So much has happened in recent decades, and social and environmental sustainability initiatives have become part of daily agendas, from geopolitics to local business. All aspects of public and private domains have previously enjoyed the luxury of regarding sustainability as an optional extra to enhance their brand by being perceived as ethical and working for the common good.
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