Tech and Hotels Working Together can Overcome and Build a Brighter Future
By Pedro Colaco CEO & President, GuestCentric Systems | April 2020
There's no denying that the past weeks have been incredibly challenging and confusing for everyone in our industry, with new bookings almost coming to a halt, a surge in cancelations, and hoteliers making tough decisions to close their doors. Our industry is now in crisis management mode and all eyes remain focused on the development of COVID-19 and its disruption to hotel operations and the global travel economy.
Putting People & Wellbeing First
When the health crisis began to escalate across our core markets in Europe and the US, so too did my focus on protecting our people. In early March our business moved to a completely remote workforce - continuing to leverage technology to support hoteliers in their response to the pandemic and in building proactive strategies for the future.
Supporting The Hospitality Industry during COVID-19
STR's latest figures show steep declines for the top 25 markets in the US, with occupancy down more than 66% to just over 26%. While data for the third week in March held approximately 20 to 30% across key markets in Europe, now it is down to 5 to 20% as more cancellations come through and hotels close.
We are in uncharted territory, but we also know that this crisis will pass. The hospitality industry has weathered many a storm and will continue to do so. We are a resilient, imaginative and eminently human industry and by working together and acting swiftly, we can plan successfully for the upturn.