HOTEL BUSINESS REVIEW

MAY FOCUS: Eco-Friendly Practices

 

"Light-On-Land" Approaches to Hotel Design

By Matt Page Associate Principal, 10 Design | May 2022

Over a decade ago, we embarked on the design of Calistoga Ranch, a resort tucked away in a secluded canyon on a 157-acre site marked by ancient oaks, majestic hills, a rock-hewn stream, and a private lake.

In creating this private luxury resort on one of the last available parcels in Napa Valley, our primary goal was to deliver a "bungalow in the woods" experience that immerses travelers in the beauty and tranquility of the natural environment.

As our firm continues to grow its practice, including the launch of a new studio called SB Outside that focuses on alternative, sustainability-driven hospitality units, we return to Calistoga Ranch as a seminal project, for despite being destroyed in the Glass Fire of 2020, it encompasses an early iteration of a "light-on-land" ethos.

The Calistoga Ranch site had long been zoned for camp-ground use, with a strict limit on stick-built construction, meaning limits on constructing buildings on-site. Today, prefabrication and modular construction are growing in demand as building processes with several environmentally friendly benefits. With its restrictions around stick-built construction, the Calistoga Ranch site demanded that we leverage such processes to bring the resort to life.

Rather than attempt to change the existing zoning, the development and design team worked within the existing guidelines and created each guest and owner lodge as a series of prefabricated modular units, set upon pier foundations and connected by wooden decks, trellised walkways, and large outdoor deck/living areas. The resort structures were clustered on 23 central acres (with the remaining acres undeveloped except for hiking trails) and placed so as not to disrupt the environment or necessitate the removal of trees.

By setting the resort structures on pilings rather than on traditional slab or perimeter foundations, the guest and owner lodges hovered above the landscape, allowing unrestrained root growth and natural drainage patterns within the sensitive valley setting.  The unique series of structures for each lodge also allowed each unit to be more easily customized around existing topography, giving guests distinctive interactions with their immediate natural surroundings.

We proposed a similar elevated structure design that allows nature to remain as uninterrupted as possible for another hotel project in Utah.

"In developing the glamping tents and guestroom cabins at the Utah desert project, our team envisioned elevated cabin structures mounted on concrete piers and placed so that the slope of the earth can maintain its natural course," said SB Outside Director, Josh Abbey. "The cabins are elevated in such a way so as not to disturb water runoff and have a minimal impact on the landscape."

The above examples describe one aspect of a light-on-land approach to hotel design: honoring and safeguarding the patterns and intrinsic properties of the landscape. But in addition to being sensitive to the existing environment from a material and structural point of view, a light-on-land mindset considers building performance and asks how a hotel might be more self-sustainable in terms of mechanical, electrical, and plumbing (MEP) systems. Integrating rainwater collection and reuse for graywater systems, orienting buildings to harness and maximize natural light, leveraging natural ventilation systems and Passive House design methods are all key considerations when adopting a light-on-land approach to hotel design.

The cabins at the Utah Desert project, for example, were further developed to be of modular construction and self-sufficient, with off-grid capabilities such as solar panels, passive cooling, rainwater collection and filtration, and a local septic system.

At a project in Forestville, luxurious glamping structures are nestled in a site adjacent to the vineyards of Silver Oak Winery in the Alexander Valley of Sonoma County. We proposed a series of tents that settle gently onto the hillside and overlook the vineyards with views to the nearby mountain range. The residential scale arrival building acts as the central element of the overall development, with its upper floors housing three or four guestrooms for guests who might prefer more traditional lodging over a glamping experience out near the vineyards.

A forthcoming project in Forestville features a boutique hotel and elevated glamping tents that are positioned alongside vineyards and designed to deliver an immersive outdoor nature experience and meaningful interactions between guests and the local community.

Varying Levels of "Light-on-Land"

Today, more and more designers are working with developers to imagine concepts in which tented encampments or modular types of construction – where structures are created offsite, shipped, and erected on site quickly and with low impact to the natural environment – can be used for the entire development or as part of an overall project.

The latter allows you to concentrate more of the building footprint in terms of a permanent hotel structure in one location, while allowing the rest of your development to spread throughout the property in a less intrusive way. In the process of carving pathways and preserving the flora and fauna as you extend out from the central hub, you can minimize your hotel's overall impact.

Developers can consider different levels of "light-on-land" and determine to what extent a glamping component or alternative lodging experience can be added to a traditional resort development. An existing hotel can be connected to the city grid, for example, but a new glamping portion might only utilize the solar energy implemented within its own site. The goal of a "light-on-land" approach is not necessarily to be one hundred percent independent and carbon neutral or carbon negative, but to leave the lightest footprint possible and work with the resources that you have.

Not all hotel developments adopt a Passive House building standard to reduce energy consumption. The solution is largely contingent on location, as pointed out by Graeme Labe, Principal and Managing Director of one of the premier luxury tented camp and luxury lodge designers in the world, Luxury Frontiers:  "In natural surroundings, what you want is in some ways counter-intuitive to Passive House design. For example, you want big windows to connect guests to the beauty of the natural environment, but Passive House design asks that you minimize the amount of glass and heat gain on your building."

Labe and his team are experts in high-end tented architecture in extraordinary natural settings. From the perspective of carbon footprint reduction, Labe notes that one of the worst things you can do is to attempt to air condition a single skin, considering that the properties of canvas have no insulation value. Luxury Frontiers is therefore exploring ways to move away from conditioned and toward bespoke spot cooling systems or Geothermal cooling and introducing elements of Passive House design into its designs. At times this entails giving the impression of a tent but maintaining the right kind of sustainable levels within the design. It is often a matter of balancing different layers to achieve the desired R values and level of sustainability.

Labe also explained that determining what might be a "light-on-land" structure is entirely dependent on context:  "A rammed earth building is as "light-on-earth" in the right environment as a lightweight timber fabricated structure, because of how it treats ventilation and insulation. You would not leverage a rammed earth structure in a rainforest, but you could in an arid desert environment. This is where one looks to vernacular architecture for inspiration."

Ongoing Conversations Around New "Light-on-Land" Technologies, Materials and Systems

Key to a "light-on-land" design approach is selecting durable products and locally sourced materials that have minimal carbon impact. Using what is tried and true in the region has positive implications for the environment and for the guest experience.  According to Ryan Clifton, Principal at the landscape architecture and land planning firm, EDSA, using a locally sourced material in different patterns and iterations can provide a rich, authentic experience that guests appreciate, leaving them with the impression that the hotel "was meant to be here."

However, it is important to ensure that what is around you is a renewable resource.

"Most vernacular structures are fairly sustainable; you just have to be careful that you are not cutting down forests and destroying the environment to build a resort," stated Labe.

As part of its mission to implement sustainable business practices, Luxury Frontiers is exploring the fastest growing plant on earth, bamboo, in its raw form, and natural bamboo architecture.

Luxury Frontiers has also been working to mitigate the use of concrete by tapping into the benefits of fabrics made with recycled plastics and treated with cementitious applications.

In revitalizing Puku Ridge in South Luangwa National Park in Zambia, which was comprised of a lodge and eight suites, Luxury Frontiers removed 2,420 tons of old cement slabs and repurposed materials to achieve a lighter footprint. In addition to incorporating bamboo – a conscious alternative to timber – in the floors and decking at Puku Ridge, Luxury Frontiers leveraged MatCrete – an enhanced fiber-cement blend that when used with FlexBond (a non-hazardous latex based liquid admixture for cement plasters), CemForce (woven polypropylene fiber) and CemLam (woven polypropylene fiber extrusion laminate) can form a reinforced, vapor-proof product. Locally sourced within South Africa, these materials are durable, recyclable, non-hazardous, low-maintenance, and better for the environment.

Adding two-story observation towers at Puku Ridge, one for each of the eight guest suites on site, Luxury Frontiers topped a mosquito-net enclosed bed atop each tower which sits under a shaded canopy and can slide out into the open air for an optimal star-gazing experience. The towers – built of lightweight timber on Zambian timber columns with carbon-neutral composite bamboo flooring indoors and out - were wrapped in waterproof woven fiber canvas, creating an almost mud-like look to mimic the appearance of a clay grain store found throughout the African bush.

In re-vitalizing Puku Ridge, a renowned bush lodge in South Luangwa National Park in Zambia, Luxury Frontiers removed the original site's cement slabs and employed innovative, eco-friendly solutions and lightweight building materials to maintain the intimate bush experience of the lodge and its tented suites.

What's Driving the Demand for "Light-on-Land" Approach to Hotel Design?

A "light-on-land" approach to hotel design relates to two global trends:

First, sustainability has gone mainstream, and the need to address climate change is becoming more of a priority for developers and for travelers who want to minimize the impact on the environment. Whereas before, architects and designers may have been pushing for "light-on-land" design approaches, now there is greater and more widespread demand from developers amidst increased guest expectations for destinations with a harmonious relationship between building and site.

Second, hotel developers and brands are aiming to satiate travelers' thirst for the outdoors and nature experiences. Travelers are increasingly seeking the comforts of home and amenities of a luxury hotel amidst nature, and the alternative vacation – via treehouse stays, yurts, and glamping - is becoming more and more ingrained into hospitality.

These two drivers – the demand for sustainable travel-driven destinations and alternative stays immersed in nature – are not necessarily new, but they are accelerating as influences in the design and development world.

According to Luxury Frontiers, the movement of crafting engaging experiences and dissolving barriers between people and their environments formed in Africa, and in recent years has taken hold in the Americas, Asia, and the Middle East, with the urge to unplug and reconnect with nature driving demand. Many of the projects that Luxury Frontiers undertakes are in national parks, reserves, and areas that have stringent regulations associated with them. The exotic sanctuaries and protected areas where travelers want to have immersive, meaningful escapes often demand "light-on-land" approaches. In approaching these locales, designers must create a holistic sustainability framework before approaching any design.

"Before we go into conceptual design, we always consider context, and that context anchors the design," said Labe. "Within the context, you have historical influences, social and cultural influences, and the physical context, which are the climatic conditions, including the type of environment you are in – whether forest, desert, etc. – in addition to the topography of the landscape at hand."

According to EDSA, being physically immersive with a hotel site and understanding the topography of a place is key to being stewards of the land. 

"By carefully considering movement and circulation, designers can curate the guest experience in a natural, not overly orchestrated way," explained Clifton. "Understanding the slopes, contours, and naturally occurring patterns of the land helps designers imagine ways that people might move from one space to another while experiencing all the sensual aspects of a place."

At Nekajui, a Ritz-Carlton Reserve, a forthcoming immersive resort and rare collection of residences in Costa Rica's Guanacaste Region, our team collaborated with EDSA on the planning, siting, and detailed design and Luxury Frontiers on the experiential lodging types, to create immersive experiences for guests in one of the rarest corners of the world. The exotic sanctuary is in Costa Rica's Área de Conservación Guanacaste (ACG), a UNESCO World Heritage Site. Honoring Costa Rica's position as a prime ecotourism destination and one of the most biodiverse countries in the world, the site-sensitive design weaves tree-house type structures and tents alongside villas, with a light-on-land approach that allows the design to be guided by the natural, steep contours of the land.

The planning began with an in-depth survey of every tree on the property and a development constraints map detailing nature's preservation, which informs the basis of the design. Heritage trees were protected and dictated where structures would be placed. Tagging significant trees can help ensure they are maintained or re-used and replanted when the remaining units have been built. One of the most significant challenges in preserving existing nature was working with a tremendously steep lot of land within Costa Rica. EDSA took painstaking care to locate the units alongside the hillside and create circulation amidst the pathways, carving out spaces as minimally as possible to prevent scarring the beauty of the hillside.

At Nekajui, designing with a "light-on-land" approach resulted in a project that winds organically from coastal bluffs down to the sandy beach, with a series of surprises for guests as they travel to and from destinations within the larger resort. A 150-foot-long pedestrian hanging rope bridge suspended over a 150-foot-deep tropical ravine teeming with wildlife offers incredible views of the ocean, and winding forest trails lead to tide pools, caves, and other points of interest to create memorable experiences for guests.

For the Mayacoba resort destination, which sits on 1,6000 acres of ecologically valued land, EDSA leveraged historically influenced design to expand the natural pattern cenotes in the region and create a 'village of water' by which distinguished hotels are linked by a unique system of connected canals and lagoons that serves to transport guests and offers new habitats for wildlife.

At another legacy project for EDSA, Mayakoba, located on the Yucatan Peninsula on Riviera Maya, the landscape architecture and land planning firm began master planning at a time when mega resort-oriented developments reigned in Riviera Maya. While most resorts had been stacked on top of each other, EDSA took a different approach in creating an authentic experience that celebrates the cultural, historical, and environmental richness of the region. The master plan for phase one created five ultra-luxurious hotel sites, a championship golf course, residential neighborhoods, and a system of freshwater lagoons and canals, with deliberatively placed architecture set amidst a mangrove jungle.

The site at Mayakoba was nontraditional in not delivering a typical beach resort; rather than getting as much of the hotel and guest experience right up to the beach environment, the development was situated a few hundred meters off the beach, with a mangrove preserve prefacing the beach experience. The environmental plan centered on expanding a natural pattern of cenotes – caves and tunnels formed by the erosion of limestone rocks – to create a connected system of canals and lagoons that would both improve the structure and quality of the mangrove forest and create an environment of discovery and authentic immersion for guests.

EDSA worked with local experts to map the existing, subterranean pools of water and to connect them to the surface in the most sensitive way. Native flora was carefully transplanted and grafted in special beds while a network of wooden walkways, narrow trails, and a series of lagoons accessible via water taxis, enable guests to explore the hotel while minimizing the human impact on the delicate ecology of the resort area.

Mayakoba's thoughtful design enabled a collection of highly reputable hotel brands to offer a range of unique guest experiences – from immersing in cenotes and traversing through a protected environment of mangroves to visiting a white sand beach – without requiring guests to leave the site, and while modeling ecologically responsible, historically-influenced design. The design acknowledged natural systems that were there prior to the development and ensured that manmade systems advanced, instead of detracting from nature. In addition to immersing guests in a celebration of Mayan culture, the design created a new habitat for wildlife and improved water quality through the unique aquatic ecosystem. Today, resort guests can explore, learn, and connect with nature with onsite biologists.

The Infinite Explorer concept imagines transforming existing infrastructure – in this case, the American West's defunct passenger rail lines – into conduits to one-of-a-kind hospitality experiences, with a train outfitted with luxury sleeper cars that open up and out, making stops along the route to immerse guests in wellness experiences and local excursions.

Acknowledging What Was There, and Giving Back

Today, travelers want to know that their hotel respects the environment, community, and people who engage with it. The COVID-19 pandemic helped expedite that trend; not just the appreciation of being in nature, but the appreciation of connecting with the local community and being a part of it. The new era of "light-on-land" approaches to hotel design expands the sustainability mindset to consider ways our designs can help sustain a local community and help preserve its history, traditions, and customs.

For the Forestville project, which sits adjacent to old vineyards, our proposal was for our team to help restore or maintain the vineyard and integrate a wine experience into the guest experience. Our designs are driven by a quest to place a guest in a new environment and teach them about the local customs and personality of the place. One way to achieve this is through local farm-to-table experiences. Our Forestville project design envisions a tasting room and a restaurant component that is community connected and run by an independent restaurant entrepreneur who is local to the area. Guests are encouraged to explore the local community by leaving their cars upon arrival and using branded bikes that will allow guests to travel the scenic wine country lanes and around downtown. A portion of the land on which the project sits will also be donated back to the community as a park.

EDSA approached Rosewood Castiglion del Bosco, an iconic resort located in Tuscany, Italy, with a similar goal of enhancing a site and finding new ways for people to experience it. With a focus on the land, wine, and people of the region, EDSA's design reimagined a once 800-year-old estate into a restored property featuring the estate castle, a medieval church, and the Borgo, a traditional Tuscan village that forms the heart of the resort with a 23-suite boutique hotel. The estate is now a living community dedicated to the celebration of Tuscan food, wine, and culture, with two restaurants, a culinary school, an organic kitchen garden whose vegetables, fruits, and herbs are used in the restaurants and culinary school, and a spa.

In approaching the Borgo and surrounding vineyard, EDSA conducted on the ground research and detailed analysis, noting opportunities for restorative native plantings and revegetation to return the site to a state that would be hospitality worthy. All site improvements were approached through a lens of 'low impact design' and with sensitivity to history and regional traditions, from respecting early hydrology systems to reusing existing building footings and using original materials for all roads and hardscape areas.

EDSA focused on increasing awareness of cultural and environmental heritage in the region, maintaining and repurposing existing buildings – including the transformation of 17th and 18th-century farmhouses into villas – and embarking on a preservation effort in terms of enhancing the vineyards and preserving 100% of the site's existing mature forest, with a quest to give back to nature. A series of trail systems running through the site allows guests to experience the nature preserve, which has the distinction of being a UNESCO World Heritage Site.

For the Radical Innovation 2019 Awards, our team proposed a concept that leverages existing infrastructure as a conduit to immersive nature, adventure, and wellness experiences, called Infinite Explorer. Many railways that were once bustling with excitement are now dormant and forgotten, providing little footing for hospitality development despite spanning untapped, truly breathtaking, locations.  Seeing potential in what seemed a lost cause, we created a hospitality concept to transform the existing infrastructure of these underutilized spaces and make the unreachable, reachable.

The Infinite Explorer concept entails a train with cabins designed to open at a variety of stops with newly created, light-on- land, outdoor infrastructure, allowing passengers to step from their cabin at stops along the route to enjoy the region's incredible natural scenery along with an immersive program of activity. The outdoor adventures, wellness, and dining experiences conceived as part of the program would draw on the talent and expertise of locals in each region and support local economies.

SB Outside will bear traces of this concept as we continue to drive forward adventure-driven environments that uphold a close connection to the land. As designers and architects, we have a responsibility to help drive the "light-on-land" revolution and spark curiosity and interest in implementing sustainable systems for hotel design. It's not just a matter of working as closely with the local climate and ecology as possible and considering the potential physical impacts of a design, but also being mindful of how that design will relate to the surrounding community. How can hotels be built sustainably in the sense of educating the guests about what came before, and immersing them in the local culture through authentic community engagement? We are excited to explore this question in the future alongside design leaders like EDSA and Luxury Frontiers.

Main image: Calistoga Ranch, CA

Choose a Social Network!

The social network you are looking for is not available.

Close

Terms & Conditions

The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive. The material provided on HotelExecutive is protected by law, including, but not limited to, United States copyright law and international treaties.

These terms of access apply to your access to and use of HotelExecutive and do not alter in any way the terms and conditions of any other agreement you may have with HotelExecutive for products, software, services or otherwise, unless otherwise directed by HotelExecutive. If you breach any of these terms and conditions, your authorization to use HotelExecutive automatically terminates and you must immediately destroy any downloaded or printed materials and discontinue use of any hyperlinks to HotelExecutive.

1. USE RESTRICTIONS

Copyright. All Site materials, including, without limitation, text, pictures, graphics and other files and the selection and arrangement thereof are copyrighted materials of HotelExecutive © 1996-2016, ALL RIGHTS RESERVED, or by the original creator of the material. Permission is granted to display and use the materials on HotelExecutive for private individual, educational and noncommercial use only, provided you do not modify the materials and that you retain all copyright and other proprietary notices contained in the materials. You may not, however, distribute, copy, reproduce, display, republish, download, or transmit any material on HotelExecutive for commercial use without prior written approval from HotelExecutive. You may not "mirror" any material contained on HotelExecutive on any other server without prior written permission from HotelExecutive. Any unauthorized use of any material contained on HotelExecutive may violate copyright laws, trademark laws, the laws of privacy and publicity and communications regulations and statutes.

Trademarks

The trademarks, service marks, trade names and logos (the "Trademarks") used and displayed on HotelExecutive are registered and unregistered Trademarks of HotelExecutive. In addition, all page headers, custom graphics, icons and scripts are service marks, trademarks and/or trade dress of HotelExecutive, and may not be copied, imitated or used, in whole or in part, without the prior written permission of HotelExecutive. You acknowledge that the Trademarks used and displayed on HotelExecutive are and shall remain the sole property of HotelExecutive or the Trademark owner. Nothing in this Agreement shall confer any right of ownership of any of the Trademarks in you. Further, nothing in HotelExecutive shall be construed as granting, by implication, estoppel or otherwise any license or right to use any Trademark used or displayed on HotelExecutive, without the express written permission of HotelExecutive or the Trademark owner. The misuse of the trademarks displayed on HotelExecutive, or any other Content on HotelExecutive, is strictly prohibited.

Hyperlinks

You are granted a limited, nonexclusive right to create a hypertext link to HotelExecutive provided that such link is to the entry page of HotelExecutive and does not portray HotelExecutive or any of its products or services in a false, misleading, derogatory, or otherwise defamatory manner. This limited right may be revoked at any time for any reason whatsoever. You may not use framing techniques to enclose any Company trademark, logo or trade name or other proprietary information including the images found at HotelExecutive, the Content of any text or the layout/design of any page or any form contained on a page without HotelExecutive's express written consent. Links to third party sites on HotelExecutive are provided solely as convenience to you. If you use these links, you will leave HotelExecutive. HotelExecutive has not reviewed all of these third party sites and does not control and is not responsible for any of these sites, their Content or their policies, including, without limitation, privacy policies or lack thereof. HotelExecutive does not endorse or make any representations about third party sites or any information, software or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third party sites linked to HotelExecutive, you do so entirely at your own risk. You acknowledge and agree that HotelExecutive shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by, or in connection with the use of or reliance on any such third party sites.

Downloadable Materials

Any software, including codes or other materials that are made available to download from HotelExecutive, is the copyrighted work of HotelExecutive and/or its suppliers and affiliates. If you download software from HotelExecutive, use of the software is subject to the license terms in the software license agreement that accompanies or is provided with the software. You may not download or install the software until you have read and accepted the terms of the applicable software license agreement. Without limiting the foregoing, copying or reproduction of the software to any other server or location for further reproduction or redistribution is expressly prohibited unless otherwise provided for in the applicable software license agreement in the case of software, or the express written consent of HotelExecutive in the case of codes or other downloadable materials.

Limited Access

Except as otherwise expressly permitted by HotelExecutive, any access or attempt to access other areas of HotelExecutive computer system or other information contained on the system for any purposes is strictly prohibited. You agree that you will not use any robot, spider, other automatic device, or manual process to "screen scrape," monitor, "mine," or copy the Web pages on HotelExecutive or the Content contained therein without HotelExecutive's prior, express, and written permission. You will not spam or send unsolicited e-mail to any other user of HotelExecutive for any reason. You agree that you will not use any device, software or routine to interfere or attempt to interfere with the proper working of HotelExecutive. You agree that you will not take any action that imposes an unreasonable or disproportionately large load on HotelExecutive's infrastructure.

Additional Use Restrictions

You shall not post, transmit, e-mail, re-transmit or store material on or through any of the services provided by HotelExecutive (the "Services") which, in the sole judgment of HotelExecutive: (i) is in violation of any local, state, federal or non-United States law or regulation, (ii) is threatening, obscene, indecent, defamatory or that otherwise could adversely affect any individual, group or entity (collectively, "Persons") or (iii) violates the rights of any person, including rights protected by copyright, trade secret, patent or other intellectual property or similar laws or regulations including, but not limited to, the installation or distribution of "pirated" or other unauthorized photos or software products that are not appropriately licensed for use by you. You shall be responsible for determining what laws or regulations are applicable to its use of the Services. In addition, you may only use the Services in a manner that, in HotelExecutive's sole judgment, is consistent with the purposes of such Services. If you are unsure of whether any contemplated use or action is permitted, please contact HotelExecutive at editor@HotelExecutive By way of example, and not limitation, the following uses described below of the Services are expressly prohibited:

A. upload, post, e-mail or otherwise transmit any information, data, text, software, music, sound, photographs, graphics, video, messages or other materials (collectively, "Content") that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, sexually intolerant or racially, ethnically or otherwise objectionable;

B. impersonate any person or entity, including, but not limited to, a Company official, forum leader, guide or host, or falsely state or otherwise misrepresent your affiliation with a person or entity;

C. forge headers or otherwise manipulate identifiers in order to disguise the origin of any Content transmitted through the Services or develop restricted or password-only access pages, or hidden pages or images (those not linked to from another accessible page);

D. upload, post, e-mail or otherwise transmit any Content that you do not have a right to transmit under any law or under contractual or fiduciary relationships such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements;

E. upload, post, e-mail or otherwise transmit any Content that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party;

F. upload, post, e-mail or otherwise transmit any unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes" or any other form of solicitation;

G. upload, post, e-mail or otherwise transmit any material that contains software viruses, worms or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;

H. interfere with or disrupt the Services or servers or networks connected to the Services, or disobey any requirements, procedures, policies or regulations of networks connected to the Services;

I. intentionally or unintentionally violate any applicable local, state, national or international law, including, but not limited to, regulations promulgated by the U.S. Securities and Exchange Commission, any rules of any national or other securities exchange, including, without limitation, the New York Stock Exchange, the American Stock Exchange or the NASDAQ, and any regulations having the force of law;

J. 'stalk' or otherwise harass another user of HotelExecutive or Company employee or official;

K. promote or provide instructional information about illegal activities, promote physical harm or injury against any group or individual, or promote any act of cruelty to animals. This may include, but is not limited to, providing instructions on how to assemble bombs, grenades and other weapons, and creating "Crush" sites; and

L. effecting security breaches or disruptions of Internet communication. Security breaches include, but are not limited to, accessing data of which you are not an intended recipient or logging into a server or account that you are not expressly authorized to access.

M. advertising to, or soliciting any user of HotelExecutive to buy or sell any products or services through the unauthorized or impermissible use of the Services. You may not transmit any junk email or chain letters to other users. If you breach this Agreement and send unsolicited bulk email, instant messages or other unauthorized commercial communications of any kind through the Services, you acknowledge that you will have caused substantial harm to HotelExecutive, but that the amount of such harm would be extremely difficult to ascertain. As a reasonable estimation of such harm, you agree to pay HotelExecutive $500 for each such unsolicited email or other unauthorized commercial communication you send to each user through the Services.

2. DISCLAIMER WARRANTY

HotelExecutive, including all software, functions, materials, and information is provided "as is" without warranties of any kind, either express or implied. HotelExecutive disclaims all warranties, express or implied, including, but not limited to, warranties of non-infringement and implied warranties of merchantability, fitness for a particular purpose, non-infringement, title, merchantability of computer programs, data accuracy, system integration, and informational Content. HotelExecutive does not warrant or make any representations regarding the operation of HotelExecutive, the use, validity, accuracy or reliability of, or the results of the use of the materials on HotelExecutive or any other sites linked to HotelExecutive. The materials of HotelExecutive may be out of date, and HotelExecutive makes no commitment to update the materials at HotelExecutive. HotelExecutive does not and cannot guarantee or warrant that the files available for downloading from HotelExecutive, if any, will be free from infection, viruses, worms, Trojan horses, or other code that manifest contaminating or destructive properties. HotelExecutive does not warrant that HotelExecutive, software, materials, products, or services will be uninterrupted or error-free or that any defects in HotelExecutive, software, materials, products, or services will be corrected.

3. LIMITATION OF LIABILITY

In no event will HotelExecutive, its suppliers or other third parties mentioned at or in HotelExecutive be liable for any damages, including, without limitation direct, indirect, special, incidental, or consequential damages, damages resulting from lost profits, lost data or business interruption arising out of relating to the use, inability to use, or resulting from the use of HotelExecutive, any web sites linked to HotelExecutive, the materials, software or other information contained in any or all such sites, whether based on warranty, contracts, statutes, regulations, tort (including but not limited to, negligence) or any other legal theory and whether or not advised of the possibility of such damages. If your use of the materials or information from HotelExecutive results in the need for servicing, repair or correction of equipment or data, you assume all costs thereof.

4. REVISIONS TO THIS AGREEMENT

HotelExecutive may revise this Agreement at any time without notice by updating this posting. By using HotelExecutive you agree to be bound by any such revisions and should therefore periodically visit HotelExecutive and page to determine the then current Terms of Access and Use conditions of use to which you are bound.

5. TRANSMISSIONS

Any idea you transmit to or post on HotelExecutive by any means will be treated as non-confidential and non-proprietary and may be disseminated or used by HotelExecutive or its affiliates for any purpose whatsoever, including, but not limited to, developing and marketing products. You are prohibited from posting or transmitting to or from HotelExecutive any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, profane material or any other material, including but not limited to any material that could give rise to any civil or criminal liability under both domestic and international law.

6. YOUR WARRANTIES

You warrant to HotelExecutive that:

You are the sole owner of all rights in the materials posted or uploaded by you (including all related copyrights) or that you have the absolute right to license their use as provided in this section. While you will retain ownership of the copyright in the materials posted or uploaded by you, you agree that all materials posted or uploaded by you shall become part of a database, and that HotelExecutive will own the compilation copyright in that database. In addition, you hereby grant HotelExecutive a perpetual, worldwide, irrevocable license to use, reproduce, modify, publish, publicly perform, publically display and distribute such materials, and portions of such materials and any derivative works created from such materials, in print, electronic and other media, by any means now known or developed in the future. We may sublicense all of our rights and licenses or assign them to third parties. Neither HotelExecutive nor any third party using the materials in accordance with this section will be obligated to pay you any royalties or other compensation for use of the materials.

You will comply with these Terms of Access and Use including, without limitation, the USE RESTRICTIONS set out in Section 3 above;

You agree to indemnify and hold HotelExecutive harmless from any claim or damages (including any legal fees in relation to same) made by a third party in respect of any matter in relation to or arising from your use and/or membership arising from any breach or suspected breach of these Terms of Access and Use by you or your violation of any law or the rights of any third party.

7. ACTIONS WE MAY TAKE AT OUR SOLE DISCRETION

HotelExecutive may take any or all of the following actions at our sole discretion:

Remove any member profile (including photographs) or other material that, in our sole discretion may be inappropriate or we suspect to be illegal, subject us to liability or which may violate these Terms of Access and Use or where required to do so by law;

Issue members with verbal or written warnings and may take such further action as we deem appropriate if such warnings are not heeded;

Suspend or terminate a member's access to the members's area of HotelExecutive or a member's account without notice at any time;

Inform the appropriate authorities and provide them with information regarding any suspected illegal activity; or bring legal action against a member or other user of HotelExecutive in relation to any breach of these Terms of Access and Use or any illegal or suspected illegal activity.

8. GOOD SAMARITAN CONTENT AND COMPLAINT PROCEDURES POLICY

A. Policy

We have provided opportunities for you to contribute Content to our Site. It is our policy, however, not to allow any Content which may constitute intellectual property infringement; violations of federal, state, or local law; obscene or defamatory material, or may otherwise be unacceptable or inappropriate. Upon learning of such Content, we will attempt, and you hereby give HotelExecutive the right, to delete, edit, remove, disable, change, or restrict access to or the availability of the Content, which in our sole discretion, is otherwise unacceptable or objectionable. We may or may not notify you about what action we take with respect to the disputed Content. The provisions of this section are intended to implement this policy but are not in any way intended to impose a contractual obligation upon us to undertake, or refrain from undertaking, any particular course of conduct.

B. Complaint Procedures

If you believe that another user or other third party has posted Content which violates this policy or specifically the USE RESTRICTIONS in Section 3 above, you may notify HotelExecutive via e-mail at editor@HotelExecutive . In order to allow HotelExecutive to respond effectively, please provide HotelExecutive with as much information as possible in your correspondence, including: (1) the nature of the right infringed or violated (including any applicable registration numbers of the federally-registered intellectual property allegedly infringed), if applicable, or the unacceptable or inappropriate Content; (2) all facts which lead you to believe that a right has been violated or infringed, if applicable; (3) the precise location where the offending Content is located; (4) any grounds to believe that the party or user which posted the Content was not authorized to do so or did not have a valid defense (including the defense of fair use), if applicable; (5) if known, the identity of the party or user who posted the infringing, offending, or inappropriate Content; and (6) in the case of alleged copyright infringement claims, information sufficient to identify the work and your claims to ownership.

C. Indemnification/Waiver of Certain Rights

By contacting HotelExecutive and complaining of an alleged violation, you agree that the substance of your complaint shall constitute a representation made under the pains and penalties of perjury pursuant to the laws of the State of California. In addition, you agree, at your own expense, to defend and indemnify HotelExecutive and hold HotelExecutive harmless against all claims which may be asserted against HotelExecutive, and all losses incurred, as a result of your complaint and/or our response to it.

D. Waiver of Claims and Remedies

We expect all users of our Site to take responsibility for their own actions and cannot and do not assume liability for any acts of third parties which take place at our Site. By utilizing the Good Samaritan procedures set forth herein, you waive any and all claims or remedies which you might otherwise be able to assert against hotelexecutive under any theory of law (including, but not limited to, intellectual property laws) that arise out of or relate in any way to the content at hotelexecutive or our response, or failure to respond, to a complaint.

E. Investigation/Liability Limitation

You agree that we have the right, but not the obligation, to investigate any complaint received. By reserving this right, we do not undertake any responsibility in fact to investigate complaints or to remove, edit, disable or restrict access to or the availability of Content. We will not act on complaints that we believe, in our sole discretion, to be deficient, incomplete, or otherwise questionable. If you believe that Content remains on HotelExecutive which violates your rights, Your sole and exclusive remedy shall be against the user or other party responsible for said content, not against HotelExecutive. your sole and exclusive remedy against HotelExecutive shall be to terminate your use of HotelExecutive and service.

Digital Millennium Copyright Act Compliance. As set forth in Subsection (b), you must contact our agent if you believe that a work protected by a U.S. Copyright which you own has been posted on our Site without authorization or that our Site, in some material way, contributes to its infringement. It is our policy in appropriate circumstances, if possible, to terminate the access rights of repeat infringers and other users who use HotelExecutive in an inappropriate or objectionable manner.

9. COOPERATION WITH LAW ENFORCEMENT

HotelExecutive reserves the right to fully cooperate with any law enforcement authorities or court order requesting or directing HotelExecutive to disclose the identity or other information regarding any user or member alleged by any governmental entity to be using HotelExecutive or any Content or materials available in, at, through or in association with HotelExecutive in violation of any law or regulation, or in violation of this Agreement, including, without limitation, the posting of e-mail messages, or publishing or otherwise making available any such materials. By accepting this agreement you waive and hold harmless HotelExecutive from any claims resulting from any action by HotelExecutive during, or as a result of, its investigations, and from any actions taken as a consequence of investigations by either HotelExecutive or law enforcement authorities

10. APPLICABLE LAWS, VENUE, JURISDICTION & MANDATORY ARBITRATION

If any provision(s) of this Agreement is held by a court of competent jurisdiction to be contrary to law, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the parties with the other provisions remaining in full force and effect. HotelExecutive's failure to exercise or enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by HotelExecutive in writing. The section titles in this Agreement are solely used for the convenience of the parties and have no legal or contractual significance. This Agreement may be assigned in whole or in part by HotelExecutive. This Agreement may not be assigned in any manner by you without the express, prior written permission of HotelExecutive.

Any and all disputes or controversies of any kind, including but not limited to any performance, duty, obligation or liability arising under or related to this Agreement which are not first resolved informally, shall be determined by binding arbitration in San Francisco, California, in accordance with the rules of the American Arbitration Association. The final award in any such arbitration proceeding shall be subject to entry as a judgment by any court or competent jurisdiction, provided that such judgment does not conflict with the terms and provisions hereof. The jurisdiction of the arbiter (or arbiters) with respect to legal matters shall be limited only by the statutory and common law of the State of California and the United States.

Notwithstanding the foregoing, any and all disputes, which the parties cannot informally resolve, regarding the scope of issues or matter with the jurisdiction of the arbitrator, shall be resolved by a separate dispute resolution process whereby HotelExecutive, in its sole discretion shall elect the dispute to be resolved by either (1) a court of competent jurisdiction in the State of California or (2) a panel of three new arbitrators.

This Agreement shall be governed by and construed in accordance with the laws of the State of California notwithstanding any conflict of laws provisions. You and HotelExecutive agree that the venue for all legal disputes, controversies, actions of any kind arising under or related to this Agreement shall be San Francisco, California. You and HotelExecutive further agree that in case of any litigation regarding this Agreement, you irrevocably and unconditionally (i) consent to submit to the exclusive jurisdiction of the state and federal courts in the County of San Francisco, California for any litigation or dispute arising out of or relating to this Agreement, (ii) agree not to commence any litigation arising out of or relating to this Agreement except in the California Courts, (iii) agree not to plead or claim that such litigation brought therein has been brought in an inconvenient forum, and (iv) agree the California Courts represent the exclusive jurisdiction for all litigation relating to this Agreement.

11. MEMBERSHIP FEES

Hotel Business Review Subscriptions

If you choose to purchase a subscription, member subscription payments can be made in U.S. Dollars, as well as a variety of international currencies. Membership terms are Annual Recurring, and Monthly Recurring. The Annual Recurring subscription is an annual commitment and subscribers will be charged each consecutive billing cycle. Annual Recurring subscriptions can be cancelled after the first billing cycle and within 30-days of the billing date for a full refund. Monthly Recurring subscriptions are ongoing and subscribers will be charged each consecutive monthly billing cycle. Monthly Recurring subscriptions can be cancelled after the first month and within 7 days of the monthly billing cycle for a full refund.

12. PAYMENT AUTHORIZATION

Payment for the services provided to you in, at, through or in association with HotelExecutive may be made by automatic credit card, debit card, direct debit, bankwire or Paypal and other approved payment means offered in, at, through or in association with HotelExecutive, and you hereby authorize HotelExecutive and its agents to transact such payments on your behalf.

You hereby authorize HotelExecutive's Internet Payment Service Provider to charge your credit card to pay for your membership to HotelExecutive. You further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card for any and all purchases of products, services in association with HotelExecutive. You agree to be personally liable for all charges incurred by you in association with your access or other use of any content provided by HotelExecutive or any third party in association with HotelExecutive. You acknowledge and agree that your liability for all such charges shall continue after termination of your access or any type of membership arrangement with HotelExecutive.

In the event that you have chosen to have your membership automatically rebilled, unless and until you notify HotelExecutive that you wish to cancel or terminate your membership to HotelExecutive, you hereby agree and authorize HotelExecutive's Internet Payment Service Provider to automatically renew your membership to HotelExecutive on a continuing basis and to charge your credit card (or other payment means you have selected) to pay for the ongoing cost of your membership. You hereby further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card (or other approved payment means you have selected) for any and all purchases of products, services and entertainment provided to in, at, through or in association with HotelExecutive.

13. PRIVACY POLICY

The following is the Privacy Policy for HotelExecutive

We can be reached via telephone, email, or online at our contact page. When you visit our site we do not log any information regarding your domain or email address. Information Sharing: We do not share user information with any third parties other than via press release distribution as described below.

Hotel Newswire is a newswire service that distributes press releases on behalf of our users. If you decide to submit a press release for distribution through our system we will transmit your entire press release including any personal information therein contained to our media contacts and online distribution points including search engines. This is the only redistribution of your information that we engage in. Your submission of press releases through our system indicates consent with this policy. The information we collect during your registration process is used to notify users about updates to our service and inform users of any special events hosted by Hotel Newswire. This information is not shared with other organizations for commercial or non-commercial purposes.

Cookies: Our system requires the use of cookies to enable the user to log back into our website to access information from the newswire, without having to log in each time using the required username and password.

If you do not want to receive email from us in the future, please let us know by following instructions included in our communication with you. Users who supply us with telephone numbers online may receive telephone contact from us regarding their account, or informing them of new products and services available on the HotelExecutive website. If you do not wish to receive such telephone calls, please edit your account and remove your phone number from your account profile. This can be done from your user account menu.

Ad Servers: We do not partner with or have any relationship with any ad server companies. From time to time, we may use customer information for new uses not previously disclosed in our privacy notice. If our information practices change at any time, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them. Users can access this information by logging in to their account.

Security: We always use industry-standard encryption technologies while transferring and receiving user data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you on our site. We do not store credit card information in our systems.

If you feel that this site is not following its stated information policy, you may contact us.

Robert O'Halloran Hospitality Thought Leadership: Thinking for Innovation and Advancement
    READ MORE
Mychal Milian How Local Activations and Community Engagement Drive Hotel Success
    READ MORE
Robert O'Halloran Hospitality Entrepreneurism: What Are the Possibilities?
    READ MORE
Maliha Aqeel How Service Quality and Customer Engagement Influence Brand Loyalty
    READ MORE
Paul McElroy Fostering Collaboration Among Design and Construction Teams to Maximize Asset Value and Enhance Guest Experience
    READ MORE
Lawrence Adams Silence: A New Luxury Offering for Hotels and Resorts
    READ MORE
Adoniram Sides Beyond the Bank: How Fintech is Rewriting the Rules for Small Business Growth
    READ MORE
Coming up in March 1970...