More Revenue, More Places: Don't Just Look Outside The Box, Crush It!!
By Gary Richards Partner, Hospitality Softnet, Inc. | October 2022
An interesting thing happened on the way to seeking additional hotel revenues.
Most hotels are experiencing open staff positions, which curtail the delivery of services that could result in revenues.
Two and a half years after the onset of the pandemic, we are dealing with yet another Covid variant – lack of manpower. Let us call this the MP 22 business variant.
But there are very real possibilities for additional revenues, if we focus on how to obtain it, and not be overburdened with disappointing recruitment results. We are a smart industry and in some cases can use technology as a remedy for our open positions, in other cases, we can do a better job with basics. It is time that we stop frustrating ourselves with all our staffing efforts and develop concepts that will match up with the available manpower and the available skill levels that are applying for jobs at our hotels. We can beat the MP 22 business variant with the right treatment.
Let's Start With When The Phone Rings
There is data that supports the fact that our many sales teams are often understaffed, under trained, and in some cases inexperienced. Many newer sales managers today believe that an electronic relationship with the customer is as good as a personal relationship. Here too the MP 22 business variant is at work. An inquiry was recently made for a hotel, on the Brand website. The ever-efficient brand web site immediately confirmed that the inquiry had been accepted (nice), and even better, we were assigned a tracking number!