Breakfast Is King: Elevating The Guest Experience Through Food & Beverage Innovations
By Court Williams Chief Executive Officer, HVS Executive Search | December 2023
Food and beverage (F&B) services are now integral to the hotel guest experience, extending beyond mere sustenance to create memorable moments and elevate the overall stay.
Gone are the days when hotel restaurants were loss leaders, primarily serving the needs of in-house guests. F&B has emerged as a profit center, with proactive and innovative approaches driving its success.
The Power of Innovative F&B
Today's hotel guests expect more than just a place to rest. They want intriguing and Instagrammable moments extending to the dining table, community spaces, and overall experience. Hotels recognize the power of F&B in establishing their brand identity, enhancing guest satisfaction, and driving profitability in this highly competitive industry.
Certain hotel groups have taken proactive measures to develop innovative F&B concepts. Sage Hospitality Group, for instance, has a dedicated restaurant division that creates culinary experiences. By focusing on breakfast, lunch, and dinner, Sage elevates F&B beyond serving hotel guests and positions it as a profitable venture.
KSL Resorts, renowned for its vacation properties, showcases robust food and beverage plans that cater to guests' diverse needs. These approaches illustrate how F&B can be a driving force in enhancing the hotel experience.