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Introducing Trobbu: The Company Revolutionizing Hospitality, Real Estate and Tech Sectors

By Elías Barbosa Owner, CEO & Managing Director , TROBBU | September 2025

TROBBU Tulum

The way the world travels is constantly changing and it is our job to keep evolving and adapting to align with the desires of travelers. After extensively analyzing the hospitality and real estate markets, I came up with the idea to create TROBBU. The company provides hotel guests and investors with an insider’s advantage to vacation villas and apartments in some of the world’s best destinations.

How It Started

My father owned a construction company that I took over at 17 years old due to his passing. For the past 25 years, I have led the construction of commercial and residential projects such as Campus Residencias Mérida where we created housing and amenities for students to live in during their time at the university. I also worked on the development of top hotel brands and resorts including Hyatt Hotels Corporation, Iberostar, Majestic Resorts, Palace Resorts, Excellence Resorts, among others, in Mexico, Jamaica, and other locations.

Through working in the hospitality sector, I noticed there was a gap in the luxury market and real estate sector when it came to providing guests with privacy and personal attention. It became my dream to launch a boutique hotel collection and after years of research and planning, I decided to introduce TROBBU to the world in 2024. The word TROBBU comes from the word tribe and the company’s goal is to provide guests with memorable experiences while reconnecting with themselves and their companions. We want visitors to feel like they are at home with the added benefits of luxury services. We want to make our boutiques ideal for all types of travelers including multi-generational families, friends, groups, couples, corporate incentive trips, and more. TROBBU’s motto is Dream. Discover. Delight.

The Launch of TROBBU

The company was announced globally in the fall of 2024. TROBBU debuted in Tulum in 2025, and will be opening in Los Cabos, Madrid, San Miguel de Allende, Mérida Yucatán and Mahahual Riviera Maya within the next two years as all properties are already under construction.

The majority of TROBBU properties will offer an all-inclusive concept to provide the utmost convenience for guests and will be able to accommodate up to eight guests. Families and groups would likely have to book between two and four hotel rooms to accommodate eight guests and would have to share the restaurants and amenities with hundreds of other visitors in some instances.

All TROBBU villas and apartments have multiple bedrooms and are designed to offer travelers the flexibility to have privacy when desired paired with the ability to come together in the common areas.

All of the current and planned properties have between 10 and 32 luxury villas or apartments with amenities varying by location including restaurants, piano bars, cigar bars, fitness centers, wellness rooms, kid’s play areas and libraries. We also offer either butler service or a personal concierge at every hotel to help with any needs the guests may have.

Hotel Guest Experience at TROBBU

TROBBU debuted its first property in Tulum in February 2025, and will be opening in all of the below destinations within the next two years.

Tulum: TROBBU Tulum was the first all-inclusive luxury villa experience in the destination. Each villa features three bedrooms and three and a half baths, an infinity pool, decked terrace with sun loungers, bar & grill area, a living room area, a fully-equipped kitchen, and can accommodate up to eight people. The property also offers a pizza restaurant, coffee shop, wellness room, spa services in a private room or in the villa, and a boutique. Guests work closely with their butlers throughout their entire stay including coordinating transportation from the airport and around Tulum, ordering food, booking activities and experiences both on and off property such as pizza and mixology classes, karaoke, wellness classes, visiting cenotes, renting a yacht, photoshoots throughout the destination, attending a Mayan ceremony and more.

Los Cabos: This property will have a variety of on-site amenities including a private beach club, restaurant serving Baja-style gourmet cuisine, a spa and sauna, cigar bar, fitness center, library, kids’ playroom and piano bar. The 32 luxury villas will be situated on a private beachfront offering stunning views of the Pacific Ocean. Each single-story villa will be 3,466 square feet, and feature three bedrooms and three and a half baths, private pool, Baja sun deck, dining room, kitchen, and an outdoor living room with a firepit.

Madrid: TROBBU will be opening in Malasaña, the most iconic neighborhood in Madrid which is walking distance from some of the most visited places in the city including Plaza Mayor and the Royal Palace of Madrid. There will be 14 luxury units and three different types of apartments available ranging from about 1,570 square feet to almost 1,800 square feet. Each will include several bedrooms and bathrooms, living room, bar, dining area, kitchen, and more.

San Miguel de Allende: TROBBU is slated to open its boutique during summer 2026 in the stunning city of San Miguel de Allende which is the heart of Mexico, celebrated for its rich cultural heritage, stunning colonial architecture and vibrant local art scene. It will be walking distance from major attractions including Jardín Allende and The Parroquia de San Miguel Arcángel. The property will feature a piano bar, spa, pool, fitness center, snack bar, gaming area, yoga space, and more. Each of the 15 villas will have three stories, at least three bedrooms and three and a half baths, dining room, kitchen, terrace, and more.

Mahahual Riviera Maya: This location will have a private beach club with luxurious lounge beds and a beach bar, restaurant that will be serving the finest in sea and land gourmet cuisine, a spa, wine cellar, fitness center, library and more. The 12 villas will be located on the most idyllic beaches along the Costa Maya. Each two-story private villa will feature multiple bedrooms and bathrooms, a private pool, indoor-outdoor living room, kitchen, breakfast bar, terrace, and more.

Mérida Yucatán: TROBBU will be located 15 minutes away from the Mérida International Airport. The lobby and amenities, including a restaurant serving Yucatecan cuisine, will be located in the incredible Hacienda Dzoyolá, which means “Where Water Springs Forth.” It is believed that it was once used by the indigenous people who inhabited the area for beekeeping, cultivating orchids, and more. It is surrounded by lush greenery, and features majestic fruit trees, ponds and a chapel dedicated to the Virgin Mary. The 25 villas will be situated around the historic restored manor dating back to 1750. The single-story villas will offer three bedrooms and three-and-a-half bathrooms, kitchen, dining room, living room, private infinity pool, sun deck, and more.

Becoming a Lifetime Weekly Fractional Owner at TROBBU

TROBBU was designed to address the main pain points when it comes to luxury travel and investing in a vacation property including maintenance, acquisition cost and generating income when they are not in use.

The company offers travelers the opportunity to become part owners in a villa or apartment by investing in lifetime weekly fractions in one or various properties around the world. It is the first and only company in the globe with the current business model.

Every single year, investors will have three options: enjoy the week to go on vacation, exchange the week with other TROBBU owners at no additional cost, or place their week in the rental pool and receive additional income.

TROBBU only sells 80% of the inventory of each destination and leaves the remaining 20% to be used by fractional owners. As an added benefit, investors who select one of the first two options will have special access to any TROBBU around the world for just $160 per night for as many nights as they want. Each property is expected to have a starting price of $1,000 per night for hotel guests. Those who opt for the third option will not have to pay the monthly $160 maintenance fee, and TROBBU is the only company that gives that benefit. All owners will have access to the TROBBU app where they will be able to manage their weekly fraction with ease.

We want to make the process of owning real estate in multiple destinations as seamless as possible. The acquisition cost of a lifetime TROBBU weekly fraction starts at $38,000 depending on the location, making it more affordable than most alternatives, and there are various financing plans for up to 36 months. Fractions can be passed on, sold, or donated.

What’s Next for TROBBU

Within the next two years, TROBBU will have six boutiques operating. It will continue expanding heavily throughout Mexico, the Caribbean, Europe and other locations within the next five to ten years. Our main goal is to provide guests with an unforgettable overall experience with their tribe including in accommodations, service, culinary, and amenities, and inspire them to seek out a TROBBU property no matter where in the world they are traveling. We aim to become one of the leaders in the travel space and known for our personalized boutique experience.

Mr. Barbosa

Elías Barbosa, the current Owner, CEO and Managing Director of TROBBU, has been involved in the construction and real estate sectors for more than 25 years, where he started at just 17 years old, and has led the development of major hotel brands such as Hyatt Hotels Corporation, Iberostar, Majestic Resorts, Palace Resorts, Excellence Resorts, among others. After working in construction for decades, Mr. Barbosa set out to revolutionize the hospitality, real estate and tech sectors by opening a luxury hospitality boutique collection. TROBBU provides travelers with an insider's advantage to vacation villas and apartments in some of the world's best destinations. The company debuted its first property in Tulum in February 2025, will be opening in Los Cabos, Madrid, San Miguel de Allende, Mérida Yucatán and Mahahual Riviera Maya within the next two years, and will continue expanding heavily over the next five years and beyond. Guests can opt to stay in the villas through the hotel side of the project or can invest and become weekly fractional owners where they can choose to either go on vacation, swap their week with other TROBBU destinations or place it in the hotel pool in order to generate income.

Extended Biography & Contact Information

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You hereby authorize HotelExecutive's Internet Payment Service Provider to charge your credit card to pay for your membership to HotelExecutive. You further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card for any and all purchases of products, services in association with HotelExecutive. You agree to be personally liable for all charges incurred by you in association with your access or other use of any content provided by HotelExecutive or any third party in association with HotelExecutive. You acknowledge and agree that your liability for all such charges shall continue after termination of your access or any type of membership arrangement with HotelExecutive.

In the event that you have chosen to have your membership automatically rebilled, unless and until you notify HotelExecutive that you wish to cancel or terminate your membership to HotelExecutive, you hereby agree and authorize HotelExecutive's Internet Payment Service Provider to automatically renew your membership to HotelExecutive on a continuing basis and to charge your credit card (or other payment means you have selected) to pay for the ongoing cost of your membership. You hereby further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card (or other approved payment means you have selected) for any and all purchases of products, services and entertainment provided to in, at, through or in association with HotelExecutive.

13. PRIVACY POLICY

The following is the Privacy Policy for HotelExecutive

We can be reached via telephone, email, or online at our contact page. When you visit our site we do not log any information regarding your domain or email address. Information Sharing: We do not share user information with any third parties other than via press release distribution as described below.

Hotel Newswire is a newswire service that distributes press releases on behalf of our users. If you decide to submit a press release for distribution through our system we will transmit your entire press release including any personal information therein contained to our media contacts and online distribution points including search engines. This is the only redistribution of your information that we engage in. Your submission of press releases through our system indicates consent with this policy. The information we collect during your registration process is used to notify users about updates to our service and inform users of any special events hosted by Hotel Newswire. This information is not shared with other organizations for commercial or non-commercial purposes.

Cookies: Our system requires the use of cookies to enable the user to log back into our website to access information from the newswire, without having to log in each time using the required username and password.

If you do not want to receive email from us in the future, please let us know by following instructions included in our communication with you. Users who supply us with telephone numbers online may receive telephone contact from us regarding their account, or informing them of new products and services available on the HotelExecutive website. If you do not wish to receive such telephone calls, please edit your account and remove your phone number from your account profile. This can be done from your user account menu.

Ad Servers: We do not partner with or have any relationship with any ad server companies. From time to time, we may use customer information for new uses not previously disclosed in our privacy notice. If our information practices change at any time, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them. Users can access this information by logging in to their account.

Security: We always use industry-standard encryption technologies while transferring and receiving user data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you on our site. We do not store credit card information in our systems.

If you feel that this site is not following its stated information policy, you may contact us.

Court Williams
Bendegul Okumus
Lauren Fish
John Young
Rohith Kori
Alexander Mirza
William Parry
Wei Wei
John Mavros
Mia A. Mackman
Brynn Scarborough
Robert O'Halloran
Florence Quinn
Coming up in March 1970...