April FOCUS: Guest Service

April 2022

Frontline staff have been the real heroes in the hotel industry during the global health crisis. They were the ones tasked with enforcing mask mandates and other health protocols, and explaining to guests which services were temporarily unavailable - all while putting their own health at risk daily. However, now that the pandemic is waning, guests are expecting the return of some hotel amenities to which they are accustomed. At the top of their wish list is the return of breakfast, especially in limited-service hotels that usually provide a complimentary hot breakfast. Guests have expressed a dissatisfaction with the reduced variety and quality they have been receiving, and it's clear they expect this service to resume. Also important to guests is the return of health and wellness facilities, and more flexible cancellation policies. The April issue of the Hotel Business Review will examine what some hotels are doing to enhance guest services during the transition to a more normal operation.

Run Date:   03/27/2022 - 04/30/2022
Editorial Deadline:   Wednesday, February 16, 2022
Advertising Deadline:   Wednesday, March 23, 2022

Review our 2022 Features Calendar for other editorial opportunities

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Coming up in November 2022...

Architecture & Design: Welcome Home

Hotels are still very concerned about adhering to all required sanitation protocols but as the crisis wanes, they are also being relied upon to provide a space to escape and retreat in comfort. To satisfy this need, many new design trends are emerging. One such trend seeks to cultivate an environment that is comparable to the warmth and coziness  a traveler might have in their home. Lobbies are being reconfigured to resemble a family living room. For example, one leading hotel chain provides an off-lobby common area where four separate video game stations and two video games tables are furnished - all free of charge to play. Another trend is to replace traditional business centers with co-working spaces  where the lines between working and social interaction are often blurred. Finally, recognizing the impact of social media, hotels are designing specific areas to facilitate picture perfect moments (think Instagram). These are just some of the architecture and design subjects that will be covered in the November issue of the Hotel Business Review.