HOTEL BUSINESS REVIEW

April FOCUS: Guest Service

April 2022

Frontline staff have been the real heroes in the hotel industry during the global health crisis. They were the ones tasked with enforcing mask mandates and other health protocols, and explaining to guests which services were temporarily unavailable - all while putting their own health at risk daily. However, now that the pandemic is waning, guests are expecting the return of some hotel amenities to which they are accustomed. At the top of their wish list is the return of breakfast, especially in limited-service hotels that usually provide a complimentary hot breakfast. Guests have expressed a dissatisfaction with the reduced variety and quality they have been receiving, and it's clear they expect this service to resume. Also important to guests is the return of health and wellness facilities, and more flexible cancellation policies. The April issue of the Hotel Business Review will examine what some hotels are doing to enhance guest services during the transition to a more normal operation.

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Run Date:   03/27/2022 - 04/30/2022
Editorial Deadline:   Wednesday, March 09, 2022
Advertising Deadline:   Wednesday, March 16, 2022
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Coming up in January 2022...

Mobile Technology: Next Level Innovation


Despite the recent adversity that has challenged the entire lodging industry in every facet of its operation, the relentless march of digital innovation continues unabated. Part of this is driven by the need to outperform the competition so hoteliers can promote their operations to digitally-savvy Millennial travelers, and part of it is driven by the desire to continuously find new ways to enhance the guest experience. In that regard, hotel apps that provide mobile check-in/out, room access, room service, and the capacity to control in-room lights, curtains, temperature, and television programming from a guest's personal device is fast becoming standard. Soon, new features such as voice control, facial recognition, smart rooms, and the use of A.I. for things like virtual hotel tours may be on the horizon. The January Hotel Business Review will report on how some hotels are integrating new mobile technologies into their operations to offer their guests an impressive, next level experience.