HOTEL BUSINESS REVIEW

May FOCUS: Eco-Friendly Practices

May 2022

A recent study found that 72% of global travelers are inclined to make sustainable travel choices, and are more likely to book an accommodation if they know it is eco-friendly. Obviously, hotels must take action to address these issues-not only because it's a moral imperative but because it makes good business sense. One leading hotel chain recently committed to only buying furniture from reclaimed wood. Another replaced their mini-fridges and coffee machines in each room and instead, provide them in a communal area to reduce electricity usage. One hotel chain collects their food waste and converts it into biofuel, and another became the first to make use of environmental blockchain technology to offset its carbon footprint. Guests can spend their credits on initiatives that "develop, protect and conserve natural ecosystems." The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable, eco-friendly practices into their operations.  

Run Date:   05/01/2022 - 05/28/2022
Editorial Deadline:   Wednesday, March 16, 2022
Advertising Deadline:   Wednesday, April 20, 2022

Review our 2022 Features Calendar for other editorial opportunities

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Coming up in June 2022...

Sales & Marketing: Promoting Peace of Mind


As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.