HOTEL BUSINESS REVIEW

June FOCUS: Sales & Marketing

June 2022

As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.

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Run Date:   05/29/2022 - 07/02/2022
Editorial Deadline:   Wednesday, May 11, 2022
Advertising Deadline:   Wednesday, May 18, 2022
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Coming up in January 2022...

Mobile Technology: Next Level Innovation


Despite the recent adversity that has challenged the entire lodging industry in every facet of its operation, the relentless march of digital innovation continues unabated. Part of this is driven by the need to outperform the competition so hoteliers can promote their operations to digitally-savvy Millennial travelers, and part of it is driven by the desire to continuously find new ways to enhance the guest experience. In that regard, hotel apps that provide mobile check-in/out, room access, room service, and the capacity to control in-room lights, curtains, temperature, and television programming from a guest's personal device is fast becoming standard. Soon, new features such as voice control, facial recognition, smart rooms, and the use of A.I. for things like virtual hotel tours may be on the horizon. The January Hotel Business Review will report on how some hotels are integrating new mobile technologies into their operations to offer their guests an impressive, next level experience.