HOTEL BUSINESS REVIEW

December FOCUS: Hotel Law

December 2023

The legal environment of the hotel industry is forever evolving and there is always a myriad of issues for hotels to address. One ongoing challenge for hotels concerns cybersecurity and their legal exposure should a major hack or breach occur. Because hotels offer Wi-Fi services to the public and because they collect and store substantial personal information on their guests, it is imperative for hotels to have advanced security systems in place. In the event of a breach, they must be able to prove they took every reasonable measure to protect the sensitive information of their guests and to comply with all privacy laws. Another legal issue involves the licensing and training of all employees who serve alcohol at any establishment that sells alcoholic beverages and permits customers to drink on site. Though this law is presently confined to California, it is expected to be enacted by other states in the near future. These are just a few of the issues that will be reported on in the December issue of the Hotel Business Review.

Run Date:   12/03/2023 - 12/30/2023
Editorial Deadline:   Wednesday, October 18, 2023
Advertising Deadline:   Wednesday, November 15, 2023

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in February 2023...

Social Media: Tailor Made Content


Social media has evolved into an indispensable medium for the hospitality industry. It has forever altered how hotels communicate with their customers and it has redefined how advertising and marketing are conducted. Currently, the biggest social media platforms are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube and TikTok. Each has their own appeal and demographic. In order to reach the users of an individual social media platform, it is necessary for hotels to tailor their content to each platform's audience. For example, LinkedIn is more business-oriented so content might be directed to conference organizers, meeting planners, travel agencies, etc. Facebook has a more mature user base so they might be looking for family vacation packages, cultural experiences, or recreational sightseeing trips.  TikTok is popular with a younger audience who might want to know about concerts, sporting events, and gaming competitions, while Pinterest and Instagram focus on exquisite visuals and aesthetics. The February Hotel Business Review will document how some hotels are successfully integrating social media strategies into their operations.