HOTEL BUSINESS REVIEW

December FOCUS: Hotel Law

December 2023

The legal environment of the hotel industry is forever evolving and there is always a myriad of issues for hotels to address. One ongoing challenge for hotels concerns cybersecurity and their legal exposure should a major hack or breach occur. Because hotels offer Wi-Fi services to the public and because they collect and store substantial personal information on their guests, it is imperative for hotels to have advanced security systems in place. In the event of a breach, they must be able to prove they took every reasonable measure to protect the sensitive information of their guests and to comply with all privacy laws. Another legal issue involves the licensing and training of all employees who serve alcohol at any establishment that sells alcoholic beverages and permits customers to drink on site. Though this law is presently confined to California, it is expected to be enacted by other states in the near future. These are just a few of the issues that will be reported on in the December issue of the Hotel Business Review.

Run Date:   12/03/2023 - 12/30/2023
Editorial Deadline:   Wednesday, October 18, 2023
Advertising Deadline:   Wednesday, November 15, 2023

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in June 2023...

Sales & Marketing: Integrating Technology


The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Voice Search has also become a popular marketing tool. Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Chatbots are becoming more ubiquitous as hotels seek to refine their online customer service. Chatbots can answer common questions, push key marketing messages, increase direct bookings, and even guide customers through the booking process. Finally, hotels are already preparing for the debut of the Metaverse and planning how sales and marketing departments will fully participate. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting and how they are benefiting from them.