How can hoteliers use the formula of GRWM videos and other TikTok trends to get attention for their brands? GRWMs, walk and talks, and in-the-car videos are all great ways for hoteliers to showcase their properties through authenticity and movement. These trends of TikTok already keep social media viewers entertained, informed, and attentive, and that same level of attention can be earned by hotel brands. READ MORE

The press release is one of the least effective public relations tools in a marketer's toolkit, and marketers should adopt new, more effective tactics to secure media coverage. This article will give you two actionable ways to increase your media coverage without using the overused, often abused press release, resulting in an increase in your visibility to and credibility with potential hotel clients. READ MORE

Collaboration among top leaders is the (often overlooked) cornerstone of effective employee retention strategies. But individual teams and departments can only be as mission-minded and priority-driven as the top level above them. But how do you get your leaders on the same page? Read more to learn practical strategies that will help leaders align their perspectives, pool their insights, and collectively identify a shared vision for improving employee retention. READ MORE

Hospitality can wield great influence over our guests' wellness given the increasing demand for access to wellness during travel and the importance of maintaining a wellness lifestyle. The provision of information, supporting and encouraging new wellness behaviours is key. Simon Saunders, VP of Strategic Health & Wellness for RLA Global explores guest expectations, the how's and why's of promoting, influencing, and educating guests' wellness. READ MORE

As we navigate the challenges of climate change, shifting work paradigms and evolving guest preferences, the hospitality industry is experiencing a transformative shift in how hotels are conceptualized and built. Key trends shaping the future of hospitality design, such as the burgeoning Work From Hotel movement, meet immediate needs and demonstrate a forward-looking approach to creating sustainable, functional and memorable guest experiences that will extend into 2024 and beyond. READ MORE

Regional transformation is a theme across the country and globally. It can be a useful tool(s) for economic impact on communities. This article will discuss the use of projects, such as feasibility studies as tools to build greater business opportunities and act as learning tools for students. Regional transformation can lead to a better quality of life and benefit tourism. READ MORE

Stephanie Smith, the CEO of Cogwheel Marketing & Analytics, advocates for breaking down silos between sales, marketing, and revenue management, likening it to crafting a winning football team. She is addressing the misconceptions in each area, the article advocates for shared perspectives, education, and a holistic approach to achieve long-term success in the competitive market. READ MORE

Explore nonimmigrant avenues such as L-1, TN, H-1B, E-2, E-3, and H-2B visas to diversify your hospitality workforce. Each option offers unique opportunities for various positions, from managerial roles to temporary staffing. Understanding and leveraging these visa categories can enhance your recruitment strategy, tapping into a broader talent pool and enriching your team with diverse skills and perspectives. READ MORE

In the fiercely competitive hospitality landscape, hotels continuously strive to innovate and stand out from rivals. One effective approach involves capitalizing on the proximity of the hotel to popular travel destinations. By strategically aligning with nearby attractions, hotels can enhance their allure, boost occupancy rates, incorporate successful marketing strategies, and curate a distinctive guest experience. READ MORE

Digital marketing can be leveraged in many ways to drive guests to a hotel's website and ultimately on-property. As we navigate through the fast-paced digital landscape of 2024, the strategies outlined in this article-ranging from crafting hotel websites, management of online reputations, optimized hotel listings, to social media-highlight a multifaceted approach to drive guest engagement and bookings across all verticals. READ MORE

Amid economic uncertainties, hotels face financing challenges. Economists predict a soft landing, but recession fears still persist. Hoteliers must manage debt and Property Improvement Plans, especially those with variable-rate financing. Traditional lenders retreat, leaving the private market as the primary source. Despite hurdles, hotel construction deals offer opportunities in a market with constrained new supply. READ MORE

Hotel food & beverage is ramping up in popularity once again, and now is the time for hotels to establish themselves as local dining destinations. Operators must embrace emerging trends and redefine their F&B strategy to stand out in today's marketplace while keeping a lid on operating costs. Hotels must be open to experimentation and reinvention to exceed guest expectations, starting with a return to high-quality service fundamentals. READ MORE

This article traces the evolution of hotel controllers from 1989-today with a focus on identifying effective training. Findings include the identification of a skills gap between projections and reality. The article delves into understanding the expanding skills necessary for today's controllers, offering a futurologist's insight on what the future will demand: a blend of soft skills, strategic planning, and an acute financial acumen. READ MORE

In the dynamic realm of social media, Artificial Intelligence (AI) emerges as a transformative force, redefining the landscape of creativity and engagement. Insights from industry leaders -- Leora Novick, founder of Persephone Social; Adam Wallace, founder and CEO of Spherical, and Audrey Gonzalez, director of marketing and communications at Grace Bay Resorts -- illuminate the profound ways AI is reshaping social media strategies, fostering innovation, and optimizing efficiency. READ MORE

Wellness is this year's buzzword, and emerging from this pursuit of enhanced rest and rejuvenation is sleep tourism. Prioritizing quality of sleep and overall well-being, travelers are seeking lodging experiences that cater to their personal needs and preferences. Hoteliers have many tools at their disposal to place a premium on guests' sleep, and ensure they leave rested and revitalized. READ MORE