Hotel owners looking to sell their business often make a few common mistakes, ranging from not properly preparing for the sale to not offering seller financing. However, in a competitive marketplace there is not much room for error. These tips will guide you on increasing your chances of having a successful sale by paying attention to details that are often overlooked. READ MORE

A hotel stay doesn't begin when guests walk into your property - it begins with the design scheme and the purchase of FF&E elements. Working closely with your interior designer and your FF&E supplier, your objective should be to turn a "hotel stay" into a "hotel experience." So what are some practical yet economical ideas for enhancing the look of your hotel? This article provides some tips for achieving your objective effectively as you keep one eye on design and the other eye on the bottom line. I hope you find these suggestions helpful. Let me know your thoughts and if I can answer any questions. READ MORE

If your hotel is moving towards being green, it is undoubtedly addressing each of the 3Rs - reduce, reuse, and recycle. Since I am not even close to being an engineer, how to implement these Rs best left to these experts. I want to put the spotlight on being green by looking at the most important element in your hotel's existence - marketing to current and potential guests. Aside from the long-term ROI of going green, being a green hotel is a positioning tool for the brand. Research by the American Marketing Association shows that the primary reason for any business to go green is to generation good Public Relations; the second reason is to reach specific target markets. And in this ecologically conscious business environment, both reasons are critical to your hotel. READ MORE

Loyalty is a very complex, emotional concept, which is why it presents danger when training programs are built around increasing guest loyalty. If businesses want loyal customers, they have to get in it for the long haul and they will earn loyalty only after they have gained trust. Trust is built by a series of repeated actions, not words, or flavor-of-the-month campaigns. READ MORE

Customer loyalty programs have continued to proliferate in a wide variety of firms both inside and outside of the hospitality industry. Customers have come to expect some type of reward in return for patronage. Despite this widespread growth, managers frequently question the actual value that these programs contribute to the bottom line. In this paper we offer a number of bases that might help managers think beyond their current program. READ MORE