10 Common Sense Ideas to Create Uncommon Impact at Your Property

By Kalen Willis Senior Interior Designer, Hatchett Hospitality | October 23, 2011

Today's economic environment calls for an FF&E strategy that carefully blends common sense and financial sense. Here are 10 tips to make your property stand out from the competition in practical, yet cost-effective ways.

Capture the Style & Spirit of Your Site

Whether it's for business or for leisure, travelers are away from home and that is always a little disorienting. Your design choices can help create a soothing "sense of belonging" for your guests – which will almost certainly make their trip more productive and more memorable, thereby increasing their chance of returning and of recommending your property to others.

Examples of accenting your location and reflecting local culture include:

  • With architectural design and finishing materials – rough stone and exposed timber for a rugged look in mountain or desert locations; polished marble and dark woods for a "board room" or "country club" look
  • With paintings, wall hangings, and sculpture that bring the character of your community inside
  • With colors – reds and yellows are warm colors, desirable in destinations that are "hot" in temperature or in action such as a gaming resort, while cool colors such as blues and greens are suitable for business locations and sites designed for relaxation
  • With fabrics – light weight and smooth texture for bed coverings, window treatments, and wall coverings typically convey a more relaxing, luxurious atmosphere than fabrics that are heavy in weight and rough in texture

Accessories With Attitude

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.