The recruitment process can be costly, so any business that wants to try to and attract the perfect employee and get them up and running with a minimum of disruption. Management time to sift through all the applications, let alone advertising, interviewing, and induction, all take their toll. And that's without considering the potential lost opportunities for productivity, customer service and increased sales due to lack of key staff. So what exactly can you be doing to attract and hire the best employees to your hotel? READ MORE

Interested in creating an online media experience that attracts more guests to your hotel? Today, images and video help you share your hotel stories and value proposition with the world. Everyone's gone visual at the same time that customers are time starved and text weary. Forrester Research reports that a minute of video is worth 1.8 million words. The bottom line is, most guests will skip reading marketing copy if they can instead learn about your hotel through photos, virtual tours and other video productions. This article offers proven techniques for building a strong online visual reputation that sells more rooms. READ MORE

Getting an in-room massage used to mean asking the concierge to work their magic - spinning through their rolodex to find a massage therapist who was available for a hotel visit. It's no longer just the purview of the savvy concierge, as many hotels - and even entire brands - have developed a formal in-room spa services program which they Tweet, post and otherwise tout directly to guests to capture higher occupancy, greater loyalty and REVPAR benefits. READ MORE

For hotels seeking new methods of promoting the luxuries of their in-house spas, I kindly suggest you think of your potential clientele in terms of two groups: captive and non-captive audiences (meaning those both staying in your hotel and those that are not). These two groups can then be sub-divided by gender. Men and women make their own decisions based completely different with respect to direct purchases or spa services on beauty, self indulgence, relaxation and life in general. READ MORE

I wrote in this publication a few years ago about the importance of managing public relations in connection with major hospitality disputes. As a law firm that often represents owners, developers, investors and managers in high-stakes legal matters, we recognize the importance of being advocates not only in the courtroom - but in the court of public opinion as well. Given the interest in that previous article, I am writing this follow-up to underscore why hospitality professionals or their representatives must not only be familiar with the process of working with the news media; they should embrace it. The news media, after all, is a gateway to customers, employees, investors, analysts and legislators - all of whom have the ability to affect your business. READ MORE