An industry where success and growth are contingent upon the continual advancement in design, practice and service, the spa industry is an ever-changing landscape. With the enhancement of health, beauty and medical esthetics, competition among spas continues to grow. Yet, the secrets of the most successful spas rely not on their menu of services, aesthetic appeal or distinctive location. In today's fierce market, spa leaders understand that with the changing times comes a greater need for well-trained and talented staff. James Bermingham of Montage Hotels & Resorts presents the six best practices of a spas most valuable asset: its therapists. READ MORE

Hotel spa profitability may seem like an oxymoron in some circles. But a 34-room boutique resort with a 14,000-square-foot spa has made a name for itself - and profits for the owning entity - in the sleepy Finger Lakes hamlet of Skaneateles, New York. The vision behind the project and the key to success - spa memberships - are detailed in this informative piece which is a must-read for anyone operating a hotel spa. A look at the pros and cons of membership, yield management and marketing techniques, and a lot more, are shared in this compelling article. READ MORE

Progressive hoteliers spend significant time analyzing their properties and identify areas where revenue potential can be expanded through packaging a range of services. While areas such as food and beverage, spa facilities, conference facilities and even additional leisure options such as golf courses, make up a hotelier's overall 'Asset', often overlooked is the role hotel technology can play in helping to package and promote offerings that expand beyond room rates. READ MORE

Hotel guests want bottom line pricing and value for their money. Successful promotion must include participation from all hotel employees. Involve all outlets and initiate "Meet and Greet" experiences. Interact with guests to promote your spa. Invite them to enjoy a new level of spa. Success depends on keeping it fresh, new and alive. Find out what Capture Rate truly means and how we attain it. It's time to act and feel like a guest would feel. Get ready to share the new buzz through-out your hotel. READ MORE

Successful spa design blends both luxury and functionality to increase revenues and enhance the guest experience. This article discusses how good design delivers more amenities for spa-goers while maximizing revenue for owners through increased customer flow, staff efficiency, space versatility and operational functionality. The article provides examples from some of RTKL's most recognized spa projects including Eau Spa at the Ritz-Carlton Palm Beach and the Celebrity Cruises' AquaSpaR, winners of the 2010 SpaFinders Readers' Choice Awards. READ MORE