Influencers benefit hoteliers by helping to attract more guests. They build credibility and generate captivating visuals and innovative social media content. Influencers are masters of short-form video content, customized experiences, user-generated content, sponsored posts and events. Influencers make great brand ambassadors. Yet clear goals, engagement over follower count, content control and compliance with disclosure regulations are the keys to success. READ MORE

By definition, hospitality is being friendly and welcoming to guests and visitors and making them feel "at home" when they aren't. It's "How can I make you feel like you belong here?" and going the extra mile to find out what it takes to get them there. That said, hospitality is about providing your guest with a memorable experience. READ MORE

Evolving workplace environments and travel kicking back into high gear three years after the pandemic have presented new categories of travelers. From business to leisure travel and everywhere in between, this increase in traveler types proves that providing flexible lodging options at your property to appeal to both short and long-term guests is essential. What are the benefits of offering flexible stay offerings? Increased visibility from new categories of travelers, more local support from residents in the community and ultimately an increase in sales. READ MORE

Business travel continues to rebound, with 2023 spending projected to reach $1.16 trillion. Nonetheless, economic pressure - along with geopolitical conflict - is threatening positive progress. As the industry works to recover, emerging trends could hold the key for destinations seeking to overcome headwinds and position themselves for a new surge of success. READ MORE

In a breathtaking 5 days, ChatGPT amassed one million users, dwarfing Facebook's 10-month and Netflix's 3.5-year journeys, sparking an urgent call to action for hoteliers and ownership teams. The profound potential of ChatGPT for revenue generation and operations is undeniable, demanding swift investment in education and strategy. Seize the moment and master prompt crafting, AI agents, and more, lest competitors overtake you in this revolutionary shift. READ MORE