Committing to offering spa services within your hotel is just the first and easiest step to creating a guest experience that is memorable and pleasant. Spas within hotels are specialty amenities and need to be planned and managed accordingly. As a consultant I see a great many spas in hotels that just don't measure up. Read on for 5 big mistakes and a list of easy "do's" for making your spa facility more complete within your hotel. READ MORE

For hotel executives, managing stress levels is just as important as managing the hotel's business. Managing stress helps us become more efficient and better equipped to handle the daily onslaught of stresses and challenges with clarity and optimism. And at hospitality's fingertips is one of the best resources for stress reduction. Our spas realize that there are as many stress-reducing techniques as there are individuals and have built up a cadre of techniques, therapies and activities. Read further to see the great resources hospitality managers have in their own back yards. READ MORE

One might assume that the fitness center is likely among the healthiest places to be in a hotel or resort.or it could be the least. The virtues of providing your guests with a functional and well balanced fitness facility are plentiful and today well known. However, ensuring the safety of your guests while they use the facility goes beyond the simple maintenance of your fitness equipment. Today, the threat of wide scale microbial contamination is greater than ever. The gym environment presents a natural breeding ground for these contaminants. Understanding what the risks are, and what can be done to create a hygiene friendly facility will help you comprehensively achieve a most healthy fitness experience for your guests. READ MORE

Fostering a culture of innovation pays off handsomely in guest satisfaction and employee engagement. . . and those result in better bottom line performance. Ideas from Paris France, Cairns, Australia, Lagos, Nigeria, and elsewhere give you easy-to-implement insights. In this easy-to-read article, you'll see some terrific low- and no-cost ideas to help you mine the valuable creativity in your employees and improve your profitability. You will be inspired to put these simple suggestions into action and that will reduce employee turnover and increase morale. READ MORE

For travel marketers there is always a good reason to stay active in direct response TV. But the seasonality of most travel companies and destinations makes having a keen sense of the calendar extremely important to a successful direct response campaign. Of course, not all companies are seasonal. Cities like Las Vegas are year round destinations. But ski resorts, golf courses, and other destinations have ebbs and flows. Regardless, all travel companies need to be prepared. That preparation starts with an awareness of the range of TV advertising rates from month to month and season to season. READ MORE