
- Sales & Marketing
- Lead Generation: Five Effective Methods to Successfully Engage Executive Gatekeepers
The gatekeeper. Yes, the mis-perceived dreaded gatekeeper (i.e. the executive assistant). Not like the receptionist at the front desk of a luxury hotel, waiting to check you in and cater to your every need. No, the wall between you and an executive with whom you'd like to do business. Yet, it just doesn't have to be that way. It is simply another myth that can be dispelled with real-life situations, resulting in a higher conversion of cold approaches to warm approaches. In this article I've listed five methods that, if appropriately utilized, should increase the likelihood that you will successfully engage the executive gatekeeper in a mutually positive and productive dialogue. READ MORE