Whatever happened to just having a good product, excellent service and an interesting history in order to get great media exposure? The simple answer is increased competition in a crowded travel landscape and the everyday shrinking of the travel media. With travel pages disappearing and newspapers and magazines folding by the day, there are far fewer places to secure coverage so hotels have to fight amongst themselves for those coveted column inches. Now more than ever, innovative, smart and non-traditional approaches to getting your hotel more exposure are required and I am going to help you discover how. READ MORE

With exercise, balance is an all-important factor to getting the results you seek. This is also the case with managing a successful fitness facility. A well-balanced fitness amenity is critical to keeping your guests happy and realizing your property's business goals. Too much strength equipment and not enough cardio? Too much noise or too little breathing room? These areas and more are things that must be considered and addressed to create and maintain balance in your facility. This article will teach you about the factors most-critical to a well-balanced fitness amenity. READ MORE

Usage rates for hotel/resort fitness centers have increased steadily, increasing the priority that hotel operators are placing on these environments as a source of both customer satisfaction and revenue generation. After fifteen years of focus in the fitness industry, and working with thousands of hotel and resort properties, I offer you some of the top-line considerations, when embarking on a new or remolded fitness facility project. With competition on project bids as fierce as ever, this unique and detailed knowledge should help to further set your company apart from the rest. READ MORE

What factors inspire guests to utilize your fitness amenity? Are they purely driven by an acceptable level of equipment offering? Not any more. Properly outfitted and substantive fitness equipment offering some time ago moved from being an option to an expectation. Today, the best examples of hotel based fitness amenities incorporate a thoughtful design of space, not simply a supply of gear. The most challenging aspect of this endeavor is that an offering in fitness should not simply be static in nature, but rather a continually evolving and dynamic space, incorporating inspiring esthetics while always remaining functionally relevant. READ MORE

Whether managing the front desk, or the fitness center, every hospitality professional strives to provide a satisfying guest experience and exceed expectations. The challenge is the fact that guests may vary in the level of quality and service they expect, but several non-negotiables exist in relation to the fitness amenity. In this article I break down the practical measures anyone tasked with the management of a fitness facility should take to ensure a fitness experience that's satisfactory across the board. Check it out. You may be surprised at how cost-effective customer satisfaction can be. READ MORE