It is not always necessary to have an extremely large selection of wines to have a successful business and happy clients. Do you recall how many wines were on the last wine list you read? Did you read them all? As a wine client, was it really important to you to sort through an enormously lengthy wine list before selecting the one you would order? For most people, it is not. In the last five years I have lost many dinner partners because of my passion for reading and asking about everything on the menus and wine lists. Sometimes menus-and especially the wine selections-are so extensive that they can be painful for our dinner companions. Certainly, those of us in the food & beverage business are fascinated with seeing creative new ideas and new information, but it can be exhausting for the layman who just wants to enjoy a good meal, complemented by a nice bottle of wine, without spending thirty minutes on the selection. READ MORE