Typically, the spa business is relatively slow to embrace new ways of doing things. Perhaps this is due to its centuries-old roots of tradition and culture. Yet an increasing number of top-performing spas are embracing technology for reservations, booking, CRM and outbound marketing. The beauty is you don't have to be a tech-guru to take advantage of what's being offered, what it does and how it can help your spa. In this article we look at how technology can have a positive impact on guest marketing and brand loyalty initiatives. Attention is paid to a handful of specific suggestions that can have a positive impact on guest traffic in the spa. READ MORE

There is no end to surveys proving that people change jobs for a variety of subjective and objective reasons, most of which have nothing to do with pay. All that having been said, executive recruiters know one great truth: While candidates have been known to decline high-paying jobs, few will accept low-paying ones. Many employers, nonetheless, find it increasingly difficult to offer superior candidates superior salaries. That's because salary ranges have fallen victim to disappearing merit budgets, the flattening of corporate organization charts and the growing emphasis on pay-for-performance incentives in place of high base pay. Hiring managers and HR professionals can address this challenge by keeping three compensation principles in mind: (1) there is more to compensation than salary; (2) not all components of compensation serve the same purpose; and (3) different kinds of organizations need different kinds of compensation plans. READ MORE

Because good interviews help ensure successful hires, they should be conducted with the same foresight and finesse that one would bring to a major sales meeting, union negotiation, security analyst conference or board of directors presentation. To paraphrase a well-known saying, an ounce of preparation is worth a pound of cure. READ MORE

No candidate is likely to possess every characteristic you desire, nor may the best qualified (on paper) of three or four finalists prove to be the best fit for your organization. Ultimately, we hire those whom we like - and the more inclusive we can be at the beginning of the search, the more exclusive we can be at the end. READ MORE

It's the 'Main Event' - the face-to-face interview - at which new careers will be launched or left at the dock. The employer is deciding whether to extend a job offer, while the candidate is deciding whether to accept one if offered. This is clearly an interview that's going nowhere. Totally monotonous and stuck in an endless loop of resume verification and leading questions. Indeed, no effort is required to conduct it. By contrast, great interviews require a clear understanding of what information the interviewer hopes to obtain - and what kinds of questions will produce the intended results? Here are ten questions that do an especially good job of revealing what makes a candidate tick... READ MORE