
Men's increased interest in their appearance offers significant sales opportunities. A new generation of men for whom image has been important since their teenage years, is now entering its thirties. There is much evidence to support the rise of male grooming across the world. Comparisons of sales data regularly shows that male grooming is growing faster than other segments of the beauty market. The main beneficiaries are product retailers, and in services hair salons, gyms, cosmetic laser clinics, and cosmetic surgeons. Products suppliers report that the male grooming market is no where near saturation point READ MORE