
The spa is often a leading driver for many guests as they make hotel/resort selections. In fact, consumers seek out a spa experience they feel they can trust for high quality and value. Hotels/resorts can expect an increase in average daily rate (ADR), average length of stay, food & beverage revenues, as well as in the sale of other amenities offered by the property, if the leadership and staff understand how to utilize the draw of the spa to its consumers. Here are some simple guidelines to help you start and stay on the right track of spa profitability... READ MORE