HOTEL BUSINESS REVIEW

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Susie Ross

There are so many things you want to know about a person when you interview them, the most important being their work ethic. There are ways to find that out with proper questions and review of a resume. You want to set the stage from the beginning that you operate a professional business. It isn't just a caf'e, diner, restaurant or deli. It's your business and, if you want to take an aggressive approach, ask questions of your applicant that will reveal personality and the salesperson in her. This is assuming you want a personality that wants to sell and not take orders. READ MORE

Peggy Borgman

Measuring employee productivity in the "stay" spa differs significantly from doing the same in the day spa environment. Day spas look hard at statistics such as client retention and retail ratios. Hotel spa employees work with a transient guest, who is, according to popular wisdom, less likely to return and less likely to buy. Or are they? Not all "stay" spas are the same. Understanding typical guest behavior can enable you to create realistic measurements of guest retention by spa employees. READ MORE

Steve Kiesner

You know that getting more value from your energy dollar is always important. This winter it will be imperative. According to the latest Short Term Energy Outlook from the U.S. Energy Information Administration (EIA), the price of natural gas, heating oil and propane will all be higher this winter. The EIA predicts natural gas prices, for example, to rise by 50 percent, on average, compared with last year. Even if your company has locked in lower prices through long-term fuel contracts, you still should be making sure you are doing everything you can to get the most value from your energy dollar. The lodging industry spends over $5.5 billion per year on energy. That is a lot room for potential savings. And greater profitability. READ MORE

Arthur Weissman

Almost every property is a part of the community around it. As such, it affects the community's economic condition in some way. In this article, we explore the ways in which a sustainable lodging property can positively affect the community's economic vitality. We will discuss this from the following perspectives: the property's environmental footprint; the property's effect on the health of its workers; the property as community leader or model; the property as educator; the property as donor; and the property as a magnet for business. READ MORE

Peter Anderson

Today in most resorts the inclusion of a spa is no longer a luxury, but rather a standard amenity, expected and ubiquitous. Significant cross pollinating among the day, medical, amenity, and destination spas has created a competitive and comprehensive spa environment that here-to-fore that has never been experienced. This dynamic has created the phenomenon of Spa Wars, where product differentiation is subtle and the competitive edge can be paper thin. It is ironic that as the spa industry matures, distinctions between spa types are becoming blurred, resulting in subtle levels of segmentation and product differentiation that provide "options" to the savvy spa goer and "confusion" to the rest of us. Historically, hotel and resort spas have been classified as either "destination" or "amenity", meaning they were either the specific reason to travel to a remote location or they were and an added amenity (sometimes created as an after thought) for the an indulgent resort clientele. READ MORE

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