
In the current state of fitness in the hospitality industry it is not enough to offer a bare bones non-staffed fitness center consisting of a select few pieces of exercise equipment. To set themselves apart, hotels must now reinvent the whole concept of the hotel fitness center, shying away from the old concept of creating an environment where the avid fitness enthusiast can supplement their at-home workout and try to draw in a new demographic of guests many of whom are intimidated by the traditional gym setting. READ MORE