The competitive environment in the hotel industry is undergoing increasing change. Beyond mergers and consolidations, hotel and management companies are seeking to leverage their existing brand portfolios through "brand extensions" or "co-branding" relationships, particularly in the luxury segment of the market. These new relationships will almost certainly have an impact on the so-called territorial restriction provision commonly found in a management agreement - the provision that most often dictates if, and how, a hotel operator can compete with a hotel owner. In considering what that impact might be in this evolving legal landscape, owners and operators should ask themselves three basic, but critically important questions. READ MORE