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HOTEL BUSINESS REVIEW

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Peggy Borgman

A memorable and satisfying spa experience is never an accident. Great service organizations combine three crucial ingredients to ensure that guests are "wowed" on every visit. The spa director must masterfully coordinate a trilogy of Values, Structure, and Aesthetics. Values and Structure are absolute essentials to good service, but Aesthetics is the "cherry on top" that makes the spa experience a delight and elevates it to the level of World Class. READ MORE

Gayle Bulls Dixon

In the not so distant past, resort spas were an added bonus for those few guests interested in soothing mind and body during their week of rest and relaxation, or were a special treat while away at a business meeting. Even though potential guests or meeting planners would often inquire, "Do you have a spa?" few would take advantage of the offering. Just knowing it was there and available was important; whether or not it was actually used was a different story. My how times have changed! Today, spas are the reason that many guests select specific resorts... in fact, consumers seek out the trendiest treatments and programs. So, while yesterday's spa was a wonderful property amenity, although not necessarily a money maker, today's spa should be viewed as a profit center just like other hotel divisions such as rooms and food & beverage, and it should be operated under many of the same guiding principles and philosophies. READ MORE

William A. Brewer III

Condo hotels are creating quite a buzz in the hospitality industry. Although the concept is not particularly new, the recent stir over the conversion of New York's Plaza Hotel to condominiums has focused the spotlight on this industry phenomenon. Owners, management companies, investors and analysts are all taking a hard look at the potential rewards of this latest development craze. However, developers and investors may want to proceed with caution, because in the hospitality industry everything that goes up must come down - which promises lots of litigation will follow. READ MORE

Robert Trainor

Like clothing or hair styles in the fashion world, china in the restaurant business is ever changing. Twenty years ago when I participated in culinary competitions, judges told us the china would not make a difference in scoring. I disagreed then and still feel strongly about the effect china has on the presentation and overall guest experience. The table top, especially the china, is the herald of the dining experience to come, giving guests their fist hint of what to expect from the meal. In a 1987 competition in Boston, a connection at a German china company allowed me to borrow several different plates in exchange for promoting their product after the judging when the salon was open to the public. I finished in first place with a gold medal and high score. My menu and food were very good, but so were the entries of many of my competitors. It was the way the food was presented on this great line of china that gave my presentation that little extra touch that pushed me ahead of the others. READ MORE

Dawn Walzak

Meeting the Generation X business traveler's ever evolving needs is keeping hoteliers awake at night. I toss and turn wondering what needs to be done to stay ahead of my competitors while meeting and exceeding travelers' expectations. Determining business traveler's interests and managing costs effectively is what keeps making hoteliers sleep deprived. With the demographics of travelers constantly changing, the hospitality industry is charged with one of its most challenging tasks to date and there is no clear-cut answer. The face of the traveler is changing so dramatically by age, sex, nationality and other factors that present additional challenges to the hospitality industry. Times seemed much simpler 10 years ago when it was easier to predict what the business and leisure traveler expected. Today, hoteliers not only deal with the changing face of the traveler but with the amount of knowledge they educate themselves with prior to arrival. In today's world there is no longer an uneducated traveler. I jokingly state to my associates that this began with the launch of USA Today and it becoming one of the most read newspapers by travelers. READ MORE

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