
Measuring employee productivity in the "stay" spa differs significantly from doing the same in the day spa environment. Day spas look hard at statistics such as client retention and retail ratios. Hotel spa employees work with a transient guest, who is, according to popular wisdom, less likely to return and less likely to buy. Or are they? Not all "stay" spas are the same. Understanding typical guest behavior can enable you to create realistic measurements of guest retention by spa employees. READ MORE