This article focuses on boosting hotel sales in the MICE (Meetings, Incentives, Conferencing, Exhibitions) industry by understanding three of the core human values of meeting planners: Personal Growth, Financial Security, and Personal Responsibility. It suggests strategies tailored to these values to help readers develop their own values-driven ideas. Extensive data analysis has shown that understanding these values can lead to up to eight times more marketing impact than relying on demographic data. READ MORE

COVID-19 halted in-person meetings and we haven't been the same since. Amidst and following this shift, Meet Chicago Northwest (MCNW) was able to innovate and expand, while also creating a toolkit for future obstacles that may arise. Destination marketing executive, Heather Larson, President and CEO, believes that the future of meetings and events will rely heavily on key technology. READ MORE

Meetings, events and conferences are quickly returning to an in-person model, while the expectation remains that a virtual component will complement or supplement what's offered in-person. The rapid transition has posed numerous challenges for meeting planners and venues. Meeting those head-on and implementing key learnings are how the hybrid model will continue to thrive across the industry. READ MORE

Hotel managers have had to swiftly adapt to a new hybrid model for meetings with the increased need and demand for hybrid meeting options in the past few years. With increased remote work, managers recognized the importance of offering flexible options and began adapting models and brainstorming new ideas to accommodate participants both in person and remotely. READ MORE

Building loyalty and underscoring employee value through CSR team-building events can be an important tool for the long-term success of a company. It can also help employees feel included and valued. By making clear CSR commitments that resonate with employees, brands will create a positive reputation, which will also help attract and keep top talent. READ MORE