Cultural events have long been touted by arts organizations as benefiting hotels. Research studies by the Los Angeles County-based organizations prove the claim. In the late 1990s and again in the early 2000s, the effectiveness of major art exhibits to attract visitors to Los Angeles County were studied by the Los Angeles County Museum of Art and by The Museum of Contemporary Art as driven by LA's Cultural Tourism Department. Those studies documented not just the economic and social impact of major Vincent Van Gogh and Andy Warhol exhibitions, but proved once and for all time that strong exhibits - effectively promoted - attract out-of-town visitors, sell rooms and can be extremely lucrative to hotels. READ MORE

Logical arguments can be made for and against the 800 numbers. But ultimately consumers want a choice, and they want to know that a human can assist with their decision making and travel booking process. While some hotel groups have hidden their toll free numbers, others have made them prominent for the following reasons... READ MORE

There are times we wonder just how important it is to constantly demand adherence to the rules we've put in place in our bars and lounges. For instance, just what can the negative impact be of a bartender becoming lax in reviewing servers' checks? To forget that guidelines such as this were established for definite reasons is, of course, foolhardy. For one, when a bartender is diligent about 'redlining' or otherwise reviewing checks created from a server's drink/food orders, the server tends to be more diligent about maintaining accountability and accuracy with those same orders. By the same token, the bartender is encouraged to travel a straighter path, as well. And collusion between a bartender and server is not an unheard of scenario in many bars and lounges. READ MORE

A key factor in the expanding niche of vacation options is a coherent and targeted public relations strategy designed to strengthen the identity and position a Private Residence Club (PRC) or Fractional Vacation Real Estate Property. Fractional Properties and Private Residence Clubs differ from resorts and hotels in that the challenge is not to get some one to spend a couple of nights at a hotel, but to purchase a membership or real estate. With that in mind, let us consider the primary aim in a sales supporting PR effort. READ MORE

The ultimate goal of spa design and programming is to create an environment that not only keeps guests at the spa for a longer period, but also drives them to come back for a second, third and eventually ongoing experience. Smith Travel 2007 research on the luxury spa market shows that a well executed hotel spa increases occupancy and rate, thereby increasing the value of the asset. But of course, the spa must be designed to take advantage of these notions. And this begs the question, where to begin? The answer: develop a plan. READ MORE